Senior Growth Marketing Manager – Business & Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the integrated campaign calendar focused on acquiring new logos within the Business & Government segment, ensuring pipeline targets are established for each program.

• Transform GTM positioning and competitive differentiation provided by the GTM Marketing team into engaging, audience-specific campaign narratives and materials.

• Implement multi-channel campaigns that encompass paid media, email, content syndication, webinars, and integration of field events.

• Design and manage ABM initiatives for targeted accounts across the Business & Government landscape — account-based thinking is central to this position, not optional.

• Enhance Blackboard’s visibility in AI-driven research environments (GEO), collaborating with the VP GTM to identify prompts and themes of interest to buyers.

• Collaborate with Marketing channel teams to ensure programs generate compounded ROI rather than operate in isolation.

• Develop AI-native workflows for continuous campaign analysis, audience personalization, and performance enhancement — and share your innovations with the broader team.

• Manage Blackboard’s presence at external conferences in the Business & Government sector, including events like DevLearn, ATD, and other relevant gatherings.

• Oversee regional field activation programs linked to pipeline objectives in specific accounts or geographical areas.

• Create and manage post-event attribution models: every investment in events is assessed based on pipeline sourced, pipeline influenced, and closed-won contributions.

• Hold a direct pipeline contribution target — beyond merely tracking activity metrics. You monitor this figure weekly and adjust strategies when programs fall short.

• Collaborate with Marketing Intelligence to establish campaign-level pipeline targets and monitor performance against these goals.

⛳️ Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, preferably in EdTech, SaaS, or a similarly intricate enterprise setting.

• Demonstrated success in creating and executing integrated campaigns that drive pipeline — not just leads — with a measurable contribution figure that you are accountable for.

• Genuine ABM experience: you have actively implemented account-based programs, not merely heard about them. You understand how to design plays at the account level and evaluate their effectiveness.

• Proven ownership of field and event marketing: you have managed conference attendance, regional initiatives, and event budgets comprehensively, including post-event attribution.

• AI-native operator: you have designed workflows and automations with AI as an integral aspect of your work, not just a supplementary effort. You can present examples of your creations and their performance.

• Data-driven mindset: you monitor your own metrics, identify what’s effective, and make necessary adjustments proactively.

• Solid working knowledge of HubSpot or Marketo and Salesforce; you comprehend lead flow, campaign tracking, and attribution mechanics.

• Familiarity with intent data platforms — such as 6sense, Demandbase, or similar — and the capacity to act on those signals for campaign targeting.

• Experience managing agency relationships for paid media (search, display, programmatic) and overseeing creative production coordination.

• Capability to work independently in a dynamic organization — you manage your own schedule, brief collaborators, and take ownership of your results.

• Excellent written communication skills: you distill complex positioning into campaign copy, clear creative briefs, and performance summaries suitable for executives.

• Cross-functional influence: you collaborate effectively with Sales and can assertively push back when necessary, maintaining positive relationships.

• Proficiency in both written and spoken English.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Professional development opportunities