Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create, execute, and enhance multi-channel marketing initiatives (including email, social media, paid advertising, webinars, and events) to meet business goals, which encompasses brief development, promotional strategy, and implementation.

• Take full ownership of the campaign lifecycle, encompassing planning, execution, timeline coordination, and performance analysis.

• Utilize data insights to fine-tune audience segments and tailor campaign messaging for optimal engagement throughout the customer journey.

• Collaborate with content, design, and digital teams to produce engaging marketing materials.

• Track essential campaign metrics (such as CTR, conversion rates, ROI) and modify strategies based on insights derived from data analysis.

• Work in close partnership with product marketing, sales, and external collaborators to ensure campaign strategies align with business objectives.

• Employ platforms such as HubSpot, Marketo, Salesforce, or similar tools to efficiently execute and monitor campaign performance.

• Coordinate directly with agencies for asset and creative development.

• Utilize AI technologies to automate repetitive campaign tasks (including briefs, copy drafts, reporting, and list segmentation), enhance workflows throughout the campaign lifecycle, and quickly uncover data insights, allowing for more focus on strategic, high-impact activities.

⛳️ Requirements

• Over 5 years of experience in managing marketing campaigns, ideally within B2B or SaaS sectors.

• Strong knowledge of multi-channel marketing, including digital, paid media, and email strategies.

• Practical experience with marketing automation platforms and CRM systems.

• Proficient in data analysis, with the capability to extract insights and make informed, data-driven choices.

• Outstanding project management abilities, demonstrated by a history of meeting deadlines in a fast-paced environment.

• Excellent written and verbal communication skills.

• Experience collaborating across various functions, including creative, sales, and product teams.

• Comfortable utilizing AI tools to enhance campaign workflows and analytics.

🏝️ Benefits

• Remote-first work environment.

• Unlimited vacation policy in most of our locations!

• Comprehensive benefits package including health, dental, vision, and retirement savings plans.

• Additional perks such as training reimbursements, work-from-home reimbursements, and more.

• Diverse and dynamic teams engaged in challenging and exciting projects.

• An opportunity to make a significant impact on our business.

• A wide variety of social activities, both in-person and virtual.

• Optional in-person meet-ups and opportunities to travel to our international offices.

• Employee referral program.

• And much more!