Senior Growth & Commercial Analyst, B2C

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the B2C marketing analytics infrastructure. Collaborate with the central Data and Analytics team to maintain the essential tools, data pipelines, and dashboards utilized by the team.

• Develop and oversee comprehensive reporting for all B2C brands, covering acquisition, activation, engagement, and retention. Ensure that data is clear, trustworthy, and accessible to all stakeholders.

• Manage commercial and revenue analytics for the portfolio: including subscription revenue, MRR and ARR fluctuations, renewals, churn, and net revenue retention. Illustrate how growth translates into a sustainable business.

• Oversee unit economics, including LTV, CAC, payback period, and contribution margin. Ensure that these metrics are accurate and defensible.

• Create and sustain revenue models and forecasts, incorporating scenario and sensitivity analyses. Model a variety of outcomes rather than just the base case.

• Monitor budget versus actuals and report on marketing effectiveness (CAC, payback, and return on spend) to identify which investments yield returns and which do not.

• Analyze pricing, packaging, and conversion from free to paid services. Quantify the financial impact of changes and back pricing decisions with data-driven evidence.

• Define and monitor key metrics. Establish consistent definitions across brands to ensure alignment of growth and commercial figures.

• Collaborate with marketing managers to assess campaign and channel performance, and work with the VP of Marketing, B2C and Finance on analyses that inform strategy, budget, and business cases. Provide commercial insights for leadership and board reporting.

• Design and facilitate experimentation. Assist the team in conducting clean A/B tests and interpreting the results transparently.

• Elevate the analytical standards across the team. Mentor others on measurement techniques and assist data-curious marketers in leveraging analytics effectively.

• Utilize AI tools for analysis, data preparation, modeling, reporting, and enhancing workflow efficiency.

⛳️ Requirements

• 8+ years of experience in marketing analytics, growth analytics, and/or commercial or revenue analytics, preferably in a B2C or consumer subscription setting.

• Profound expertise in both growth analytics and commercial analytics. This role merges two disciplines, so you should excel in one and have proven capabilities in the other.

• Strong skills in commercial and financial modeling. Proficient in revenue forecasting, subscription metrics, and unit economics (LTV, CAC, payback, margin).

• Advanced proficiency with spreadsheets and modeling (Excel or Google Sheets) along with hands-on experience using BI and product analytics tools (e.g., GA4, Mixpanel, Amplitude, Looker, Tableau, or similar). Comfortable working with SQL.

• Experience in creating dashboards and reports that are user-friendly for non-analysts, as well as presenting commercial analyses to senior leadership.

• Experience collaborating with Finance, or a demonstrated ability to navigate marketing and commercial data fluently.

• Excellent communicator. Capable of simplifying analysis and making actionable recommendations, rather than merely presenting data.

• Honest about uncertainty. Understands the distinction between signal and noise, and refrains from misrepresenting estimates as precise numbers or infusing false accuracy into forecasts.

• Collaborative and credible. Comfortable mentoring less experienced analysts and setting higher standards across a team.

• Interest in consumer SaaS, EdTech, or research technology is a plus.

🏝️ Benefits

• We invest in, nurture, and support innovative businesses and technologies that enhance every aspect of the research process, making it more open, efficient, and effective. The talent we attract is crucial for realizing our vision and achieving our growth objectives. We uphold the following values: We are brave in the pursuit of better, collaborative and inclusive, always open-minded, and committed to serving the community.

• At Digital Science, our vision is to enable research to flow seamlessly—trusted, collaborative, and accessible—fueling breakthroughs that advance humanity. This ambitious mission is achieved collectively by fostering open, collaborative, and inclusive research.

• We firmly believe that to genuinely innovate and address the complex challenges facing our customers—from researchers and universities to funders and publishers—we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, enhances collaboration, and ultimately propels knowledge forward more effectively.

• As an equal opportunity employer, we are dedicated to cultivating a workplace where every individual feels valued and included. All applicants will be considered for employment regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to create an environment where inclusivity is integral to our culture, empowering everyone to be their best selves and perform their best work.