Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily performance, implementation, and enhancement of selected paid channels, consistently seeking incremental opportunities to bolster the business.

• Act as the main point of contact for the paid media agency, formulating strategy, assessing performance, guiding optimizations, and ensuring timely, high-quality execution that aligns with growth objectives.

• Spearhead and expand Seed’s whitelisting/creator amplification initiative in collaboration with the creative strategist and influencer team, ensuring effective creator selection, clear guidance, and performance-oriented iterations.

• Work closely with the creative strategist, internal brand team, and external creative agencies to conceptualize, test, and refine ad creative.

• Convert overarching growth targets into channel-specific execution plans, encompassing budget distribution, pacing, and forecasting assistance.

• Lead a systematic testing roadmap across creative, audiences, and platform features, ensuring that insights are documented and utilized.

• Collaborate with the wider team to utilize attribution, incrementality, and performance drivers, ensuring that decisions are based on the best available data.

• Remain at the forefront of platform developments, creator trends, and emerging tools (including AI) to continually enhance performance.

⛳️ Requirements

• Proven experience in managing and scaling paid acquisition channels, with over 7 years in a fast-paced DTC environment.

• In-depth knowledge of paid social acquisition, particularly with Meta and TikTok.

• A consistent track record of achieving and surpassing ambitious channel goals and business results.

• Highly analytical and detail-oriented, capable of converting performance data into clear, actionable insights across creative, audience, and bidding approaches.

• Strong understanding of performance marketing principles, including CAC efficiency, incrementality, attribution, and marginal return dynamics, along with their practical application.

• Proven ability to navigate uncertainty in changing business objectives, new product introductions, KPIs, and insights.

• Experienced in managing external agencies as part of your team, establishing clear expectations, maintaining high performance standards, and ensuring alignment with business objectives.

• Comprehensive understanding of creator-led and whitelisted advertising, with the capability to operationalize and scale initiatives that enhance performance through authentic, high-converting creative.

• Exceptional communicator and collaborator who can effectively convey performance, insights, and recommendations to cross-functional teams, including creative, influencer, and analytics groups.

🏝️ Benefits

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

• Health & Wellness: Choose from various medical, dental, and vision plans, featuring generous employer contributions and coverage options tailored to your needs. Enjoy premier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions and Fullscript discounts for supplements.

• Mental Health Support: All employees and eligible dependents are entitled to 12 complimentary therapy sessions per year, alongside coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.

• Long Term Wealth Planning: Secure your future with our 401(k) plan through Betterment, offering a 100% match on the first 3% and 50% on the subsequent 2% of contributions—fully vested from day one.

• Supporting Families: Our Parental Leave Policy provides 18 weeks of fully paid leave, with the option to phase your return. Additionally, we offer four weeks of paid transition time at 80% capacity or four days per week.

• Time to Recharge: Seed provides 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.

• Work Flexibly: Flourish in a remote-first culture that values autonomy and clarity. You will receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.

• And More: Access pet insurance, life and disability coverage, learning & development opportunities, and a vibrant culture rooted in science and impact.