Senior Growth Marketing Lead, Guest Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead a comprehensive incentives and lifecycle marketing initiative targeted at our guest community.

• Take full ownership of the strategy and complete execution of CRM and lifecycle marketing campaigns.

• Collaborate with global country managers to establish and synchronize incentive strategies.

• Work in close partnership with the finance team to ensure each program is financially feasible.

• Plan quarterly, executing by drafting creative briefs, conducting feasibility assessments, and participating in creative evaluations.

• Manage CRM execution from start to finish, outlining technical and feasibility requirements.

• Partner with analytics to assess previous campaign outcomes and distill insights for senior management.

• Utilize AI tools for reporting and employ SQL to verify outputs.

⛳️ Requirements

• A minimum of 10 years of experience in CRM, lifecycle, or retention marketing.

• Extensive hands-on experience across owned channels, including email, push notifications, and in-app messaging.

• Proficient in journey-building and executing triggered campaigns.

• Basic SQL skills to run and validate reports.

• Candidates with a background in B2C technology are preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health insurance and wellness programs.

• Opportunities for professional growth and development.

• Flexible working hours and a supportive work environment.