Senior Growth Manager, German Market

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the German market's P&L with a focus on growth, being accountable not only for traffic and conversions but also for contribution, CAC efficiency, retention, and sustainable, profitable scaling.

• Establish targets, manage forecasts, and have the autonomy to make significant decisions.

• Develop the strategy and oversee its implementation across the entire funnel: paid acquisition, CRM and lifecycle management, CRO, SEO, and data analytics.

• Assemble and lead a team to execute this strategy, serving as the senior representative for Germany at the leadership level.

• Identify the reasons behind cohort retention issues and implement solutions.

• View retention as a growth lever on par with acquisition efforts.

• Create the attribution, reporting, and forecasting framework that aligns marketing and finance with a unified source of truth for CAC and contribution.

• Clearly communicate performance, risks, and strategy with transparency and commercial integrity.

⛳️ Requirements

• Significant experience in digital growth and performance marketing.

• Over 3 years in a senior leadership position with responsibility for strategy and team management.

• Proven success in scaling a D2C, subscription, or telehealth business through a substantial growth phase (e.g., €5M to €30M+ ARR).

• Experience managing unit economics, CAC, LTV, payback periods, and contribution margins.

• Ideally, experience in turning around or revitalizing the economics of an underperforming market or channel.

• Proven ability to build and lead high-performing growth teams.

• Confident in interacting at the executive or board level, with strong stakeholder management skills.

• Extensive, hands-on experience with paid media (Google Ads, Meta, Bing), SEO, and lifecycle/CRM tools (Braze, Klaviyo, or similar).

• Strong analytical and forecasting capabilities; proficient in GA4, Looker Studio, SEMrush, with a solid understanding of cohort analysis, attribution, and segmentation.

• In-depth knowledge of the German market, including consumer behavior, competitive landscape, and the regulatory environment for digital healthcare/pharmacy (e.g., HWG and advertising restrictions on healthcare and prescription products).

• Experience in adapting strategies to local conditions and ideally, collaborating across multiple markets.

🏝️ Benefits

• 33 days of leave (including Bank Holidays), plus an additional day after 2 years of service, up to a maximum of 5 extra days.

• An extra day off for your birthday.

• Participation in a company share scheme.

• Access to Bupa Private Healthcare.

• Life Insurance coverage.

• Income Protection benefits.

• Cycle to Work Scheme availability.

• Discounts at My Gym.

• Enhanced company pension scheme.

• Quarterly budget for team training and social activities.

• Enhanced maternity and paternity leave policies.

• A rewarding bonus incentive scheme.

• 24/7 helpline for physical and mental health support, counseling, and additional wellbeing resources.

• Discounts through Love2Shop.

• Fresh fruit provided at the workplace.

• Access to a free coffee machine.