Growth Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create customer journeys that encompass the entire lifecycle, from acquisition and onboarding to retention and re-engagement.

• Regularly test, measure, and enhance campaigns through A/B testing and performance evaluations.

• Utilize AI (Claude) to design email and lifecycle assets, subsequently constructing them as modules and templates within HubSpot.

• Develop and oversee the workflows that drive our customer journeys — including enrollment logic, triggers, branching, and segmentation to provide a highly personalized customer experience.

• Collaborate with Product, Growth, Design, and Data teams to launch campaigns that support new products, features, and business initiatives.

• Track lifecycle performance metrics and pinpoint opportunities to enhance customer engagement, conversion, retention, and lifetime value.

• Contribute to the expansion of lifecycle marketing into a scalable function as PolicyMe grows.

⛳️ Requirements

• 2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or equivalent roles within a fast-paced technology company, agency, or consumer brand.

• You possess a systems-thinking mindset. You enjoy deconstructing complex customer journeys into scalable workflows, considering dependencies, edge cases, and customer scenarios, and take pride in creating systems that operate reliably at scale.

• You have excellent written communication skills and a strong focus on customer-centric messaging. You can discern between copy that benefits the customer and copy that benefits us.

• You are enthusiastic about building from the ground up and finding solutions. You derive genuine satisfaction from well-constructed processes and experiences, viewing a blank slate as an opportunity rather than a challenge.

• You are proficient with AI, having a proven history of utilizing it to solve problems and enhance your work.

• Nice To Have:

• Familiarity with lifecycle marketing platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar CRM tools.

• Proficiency in French.

🏝️ Benefits

• Generous PTO - 20 vacation days.

• A comprehensive benefits plan with premiums fully covered by PolicyMe.

• Investment in your professional growth, including an L&D budget, AI tooling budget, biannual performance reviews, and continuous feedback to help you achieve your highest potential.

• An exceptionally high-performing, low-ego, remote-first team that is genuinely disrupting an established industry.

• Flexibility to work from home or our Toronto-based office (bonus: we cover the costs for all our employees to meet in person twice a year for experiential social events!).

• Access to stock options based on performance.