Senior Growth Creative Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize, write, design, animate, and produce paid-media assets in various formats, including static, motion, video, GIF, and AI-generated UGC.

• Create assets for platforms such as Meta, Google Display and Demand Gen, YouTube, TikTok, X, app-install, and programmatic placements.

• Design email templates and manage campaign sends, craft push and in-app notification copy, and develop modular lifecycle assets.

• Generate creative variations across hooks, formats, and messaging for effective testing cycles.

• Analyze performance results with channel owners and iterate on successful creative concepts.

• Utilize generative AI tools for image, video, motion, and UGC production.

• Edit, cut, caption, animate, and finalize contracted photo and video content into channel-ready assets.

• Write engaging headlines, ad copy, subject lines, CTAs, push notifications, and landing-page content.

• Develop storyboards, kinetic typography, product motion, transitions, and sound-off-first edits.

• Engage in channel planning and performance reviews, transforming briefs into compelling creative work.

• Uphold brand consistency and quality across all outputs.

• Ensure adherence to state-specific messaging regulations and cannabis advertising platform guidelines.

• Create repeatable workflows including prompt libraries, templates, component libraries, asset naming conventions, and version control.

• Manage throughput and prioritize tasks across multiple tests, channels, and campaigns.

• Collaborate with Media Operations on asset trafficking, tagging, and organization.

• Set standards for AI-assisted creative production, including guardrails, governance, licensing, and rights practices.

• Adapt creative outputs to align with business needs, such as social campaigns, events, sales one-pagers, and partner presentations.

⛳️ Requirements

• A minimum of 4 years of experience in digital creative production for a consumer brand, growth/performance agency, or as a high-volume freelancer.

• A portfolio showcasing strong skills across static, motion/animated, and video formats.

• Proficient in copywriting, design, and motion; expert in two areas with competence in the third.

• Proven experience in paid media with the ability to showcase ads, channels, and ideally their performance.

• Experience in lifecycle/CRM, including email design and development, as well as push and in-app messaging.

• Familiarity with HTML/CSS for email or basic front-end knowledge for landing pages.

• Hands-on expertise with generative AI creative tools for image, video, motion, and UGC generation.

• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.

• Understanding of paid-media creative testing and optimization processes.

• Ability to work efficiently in a high-volume, iterative testing environment while maintaining quality standards.

• Self-motivated with the capability to take a brief, ask pertinent questions, and deliver results.

• Excellent collaboration skills and the ability to work as an integrated partner within a performance-driven team.

• Awareness of compliance regarding platform policies and regulatory requirements in restricted categories is essential for this role.

🏝️ Benefits

• Comprehensive health insurance (medical, dental, and vision).

• 100% employer-paid premium for employees.

• Up to 80% coverage for dependents.

• Company HSA contribution with the High Deductible Health Plan.

• 401(k) retirement plan with employer matching up to 3.5% of employee contributions.

• Options for Basic Life, Voluntary Life, and AD&D Insurance.

• Student Loan Repayment/529 Education Savings with a monthly company contribution.

• Flexible Spending Accounts (Medical, Dependent, Transit, and Parking).

• Critical Illness Insurance.

• Accident Insurance.

• Short- and Long-term Disability Insurance.

• Pet Insurance.

• Identity theft protection.

• Legal access to a network of attorneys.

• PTO, paid sick leave, and company holidays, including a holiday shutdown in 2026.

• Paid parental leave.

• Competitive bonus structure.