Senior Growth Campaign Manager – SaaS

This is a fully remote position, open to applicants in Germany.

📋 Description

• Define, initiate, and evaluate comprehensive demand generation campaigns aimed at enhancing pipeline growth through new lead acquisition and marketing to existing customers.

• Oversee and optimize campaigns across various channels, including paid media, organic outreach, email marketing, webinars, and events.

• Develop, execute, and assess multi-channel nurturing campaigns that assist prospects and current customers throughout their journey, thereby boosting conversion and retention rates.

• Track campaign performance metrics, conversion rates, and overall pipeline impact.

• Keep abreast of industry trends and customer behaviors to effectively refine messaging, product offerings, and engagement strategies.

• Collaborate with the content team to create relevant and engaging materials that support nurturing, retention, branding, and lead generation initiatives.

• Work closely with Sales, Product Marketing, Content, and RevOps to ensure campaign efforts are aligned with business objectives.

⛳️ Requirements

• A minimum of 5+ years of experience in B2B SaaS marketing, ideally in demand generation, campaign management, or growth-oriented roles.

• Strong understanding of TMS or B2B SaaS marketing, particularly regarding complex sales cycles and enterprise buying processes.

• A data-driven approach, skilled in tracking, measuring, and optimizing marketing performance effectively.

• Fluency in English is essential; proficiency in German or French would be a significant advantage.

• Practical experience with marketing automation, CRM, and analytics tools (such as HubSpot, Salesforce, Google Analytics, etc.).

• Strong project management and organizational abilities, capable of managing multiple campaigns concurrently.

• A proactive, results-oriented mindset, consistently seeking new methods to enhance campaign performance.

• Exceptional communication and collaboration skills to work effectively across sales, product, and content teams.

🏝️ Benefits

• A competitive salary package.

• Additional legal benefits focused on your well-being.

• Work flexibility.

• Opportunities for career growth.

• A permanent employment contract.

• A remote working model.

• Experience in the supply chain and logistics field.

• An international working environment.

• Opportunities to create and design structures, systems, and processes with personal responsibility.