Senior Google Ads Media Buyer – DTC, 8-Figure Brands

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an advanced level.

• Utilize Semrush and Google Keyword Planner for comprehensive market and competitor analysis. Implement competitor bidding strategies to secure and maintain the #1 position profitably.

• Craft compelling ad copy and utilize advertorials and comparison pages to effectively connect the click to the sale.

• Serve as the primary contact for your accounts. Facilitate daily and weekly meetings, present strategies, and conduct discussions with both clients and internal Google representatives.

• Look beyond ROAS. Grasp aMER, MER, CAC, and nCAC, and analyze datasets to uncover the underlying insights.

⛳️ Requirements

• Experience in an agency setting (mandatory).

• Proven track record in DTC. Over 2 years of successful brand scaling within the US or European markets, preferably with firms achieving 8-figure annual revenues ($10M+).

• Budget management experience. You've overseen monthly ad budgets in the six-figure range and above, and you're adept at making critical spending decisions - REQUIRED.

• Technical proficiency. Familiarity with TripleWhale, Northbeam, G-Suite, ClickUp, Slack, and Google Merchant Center, including feed optimization.

• Tactical expertise. You understand how to differentiate between branded and non-branded traffic, when to implement seasonal bid adjustments, and which bidding strategy (ROAS vs. Maximize Conversions) is suitable for an account's maturity.

• Communication skills. Exceptional written and verbal English. You are proactive and transparent. If performance declines, you've already identified the solution before the meeting begins.

🏝️ Benefits

• Work remotely for a US-based company.

• Gain exposure to cutting-edge technology and trends.

• Receive a competitive salary.