Senior Global Product Marketing Manager – Digital

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and support the global go-to-market strategy for ResMed’s digital diagnostic solutions aimed at providers.

• Own the positioning, segmentation, value proposition, and lifecycle optimization for Somnoware.

• Comprehend diagnostic workflows, referral dynamics, customer needs, and market drivers.

• Convert customer and market insights into constructive feedback for Product Management and leadership.

• Guide change management considerations for Somnoware releases that alter workflows.

• Oversee the end-to-end GTM strategy and execution for launches, expansions, and major feature releases of Somnoware.

• Ensure readiness for launches across sales enablement, messaging, training, and adoption planning.

• Lead high-priority diagnostic initiatives that span Product, Revenue, and Marketing.

• Synthesize insights from providers, referrers, competitors, and regulatory bodies.

• Identify emerging trends in diagnostics and referral pathways and provide advice to leadership.

• Collaborate with Product, Sales, Sales Enablement, Marketing, Legal/Compliance, and Revenue teams.

• Lead cross-functional GTM workstreams and act as the representative for Product Marketing in diagnostics forums and planning cycles.

• Develop narratives and high-quality enablement materials for Somnoware.

• Define and monitor metrics for launch and in-market performance.

• Conduct retrospectives and drive continuous improvement initiatives.

⛳️ Requirements

• A Bachelor’s degree is preferred; relevant professional experience may be accepted in place of a degree.

• 7–10+ years of experience in product marketing, product management, or commercial roles.

• Experience in supporting and scaling healthcare or digital health businesses.

• Strong understanding of healthcare services, diagnostics, interoperability, digital health, or workflow-driven solutions.

• Capability to operate effectively amidst ambiguity and establish clarity in fast-paced environments.

• Exceptional collaboration and influence skills with senior, cross-functional stakeholders.

• Experience in strategic partnerships and go-to-market leadership.

🏝️ Benefits

• Comprehensive medical, vision, dental, and life insurance.

• AD&D insurance.

• Short-term and long-term disability insurance.

• Sleep care management.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Commuter benefits.

• 401(k).

• Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP).

• Tuition assistance.

• Flexible Time Off (FTO).

• 11 paid holidays plus 3 floating days.

• 14 weeks of primary caregiver leave.

• Two weeks of secondary caregiver leave.

• Flexible work arrangements.

• Opportunities for personal and professional growth.

• Competitive salary.

• A diverse and inclusive workplace culture.