Senior GEO/SEO Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the GEO (Generative Engine Optimization) content strategy, focusing on structuring content for AI Overviews and enhancing answer-engine visibility.

• Create and manage the production of LLM-optimized blog posts, white papers, long-form web content, web pages, landing pages, ad copy, video scripts, and press releases.

• Transform core content into video scripts to improve video SEO and facilitate AI summarization/transcript extraction.

• Craft tailored paid media copy adaptations for search, social media, and display advertising.

• Enhance text, video, and image content for traditional search and AI retrieval, including optimizing alt text, structured captions, and transcripts.

• Convert keyword research, audience questions, search intent, and AI search/retrieval behavior into authoritative content.

• Modify content for both English and Spanish audiences through transcreation and cultural sensitivity.

• Track and report on GEO/AI citation performance metrics, including share of AI answer citations, extractability scores, and AI Overview appearances.

• Stay updated on LLM retrieval mechanics, changes to AI Overview algorithms, and trends in generative search behavior.

• Edit and conduct quality checks on content for accuracy, grammar, tone, brand consistency, and compliance in both languages.

• Maintain content briefs, style guidelines, messaging frameworks, and documentation to support consistent quality and GEO standards.

• Utilize AI tools responsibly for ideation, drafting, and optimization.

• Ensure that content adheres to brand standards, legal sensitivities, accessibility best practices, and compliance requirements.

⛳️ Requirements

• 5–6+ years of experience in SEO/content strategy, brand messaging, or copywriting, with a proven record of hands-on experience in GEO/AI-search optimization.

• Knowledge of how LLMs retrieve, summarize, and cite web content (including chunking, structured data, and entity recognition), along with an understanding of AI Overview mechanics.

• Proven experience in creating high-performing web copy, ad copy, landing pages, white papers, video scripts, and press releases.

• Proficient in transcreation and crafting culturally relevant content for English- and Spanish-speaking audiences.

• Familiarity with schema.org markup and the fundamentals of technical SEO.

• Experience using SEO/GEO tools (such as Ahrefs, Semrush, or similar) and AI-visibility tracking tools where applicable.

• Comfortable using AI tools for ideation, drafting, and optimization while ensuring originality and accuracy.

• Familiarity with CMS platforms (e.g., WordPress) and project management tools (such as ClickUp, Asana, Monday.com, or similar).

• Native or near-native writing proficiency in both English and Spanish, with proven bilingual copywriting and editing experience.

• A Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field is preferred.

• Experience in legal services, healthcare, financial services, or other regulated/consumer-education industries is a plus.

• Ability to handle multiple content projects and deadlines with exceptional attention to detail.

🏝️ Benefits

• 3 Weeks Paid Time Off

• 12 Weeks of Guaranteed Paid Parental Leave

• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)

• 401(k) Retirement Savings Plan

• Wellness Initiatives/Employee Assistance Program

• Rewards and Recognition Programs

• Career Development Opportunities

• 10% annual bonus