Senior Games Brand Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist the Global Games Brand Director in the areas of brand development, sell-in, and consumer marketing for Goliath’s international toy brands.

• Collaborate closely with the R&D team to execute product strategies, ensuring alignment with brand positioning and identity, achieving competitive price points and value, meeting the play patterns of core consumers, and delivering clear packaging communication.

• Perform regular category and competitive analysis at key retail locations to maintain strong brand positioning.

• Keep essential documents and databases, such as line plans, price lists, sell sheets, and brand presentations, updated with the most current and precise information.

• Assist the NA Sales team by providing relevant tools, materials, and presentations during their sell-in process.

• Aid the Global Sr Brand Manager in creating and implementing consumer marketing strategies for the global toy brands.

• Work in close partnership with agency collaborators to ensure marketing plans are executed timely, consistently with brand values, and comprehensively.

• Prepare briefs for marketing assets, including but not limited to video and static advertisements, email marketing materials, retail merchandising, and custom in-game interstitials.

• Ensure all e-commerce merchandising materials are ready for launch, including product images, infographics, A+ page content, and product descriptions.

• Provide a weekly point-of-sale summary for the marketing team to assess sell-through performance.

⛳️ Requirements

• A minimum of 5 years of experience in games brand management, encompassing both product development and consumer marketing perspectives.

• Outstanding organizational and project management skills, with a comfort in handling complex timelines, dependencies, and deliverables.

• Demonstrated experience in leading integrated go-to-market campaigns from strategy to execution in fast-paced environments.

• Must possess confidence in presenting to external partners, including retail buyers.

• Strong attention to detail and the ability to remain organized.

• Capability to read, analyze, and utilize point-of-sale and NPD data.

🏝️ Benefits

• Competitive salary and compensation package.

• A collaborative, hands-on team dedicated to creating toys and games with the singular goal of bringing joy to every household.

• Employee discounts on Goliath products.

• Opportunities for growth within a global, family-owned company.