Senior Full Stack Engineer, Growth Analytics

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Develop a tailored application to monitor and evaluate the performance of marketing funnels.

• Link advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout effectiveness.

• Create dashboards for analyzing traffic, conversion rates, CPA, AOV, ROAS, and overall revenue.

• Facilitate filtering and segmentation based on campaign, ad set, creative, funnel, product, traffic source, and time frame.

• Generate reports to compare funnels, landing pages, offers, and variations of funnels.

• Integrate data from Meta Ads, Shopify, Hyros, Google Ads, and other relevant sources.

• Construct reliable data pipelines that merge advertising, funnel, and purchase information.

• Utilize Meta Marketing API, Pixel, Conversions API, UTMs, and event tracking mechanisms.

• Address attribution discrepancies and consider various attribution models and reporting timelines.

• Incorporate AI models to pinpoint underperforming stages, conversion drop-offs, trends, anomalies, and optimization potentials.

• Develop natural-language reporting features and automate performance summary creation.

• Convert business needs into technical specifications.

• Define project scopes, estimate expenses, set milestones, and suggest appropriate technologies, databases, and architectures.

• Oversee development, quality assurance, deployment, documentation, and ongoing maintenance.

• Design and implement scalable backend systems, APIs, databases, and custom applications using Railway or similar platforms.

• Guarantee the performance, accuracy, and reliability of dashboards.

⛳️ Requirements

• Extensive full-stack development experience with React, Next.js, Node.js, Python, or comparable technologies.

• Proven experience in creating custom analytics dashboards and reporting applications.

• Advanced skills in SQL, database architecture, and API integration.

• In-depth knowledge of Meta Ads tracking, attribution, and marketing performance metrics.

• Familiarity with funnel analytics, conversion events, and customer journey mapping.

• Experience integrating OpenAI or other Large Language Model APIs into applications.

• Experience with Railway or similar deployment infrastructures.

• Demonstrated ability to independently define, architect, and deliver software projects.

• Strong communication and problem-solving capabilities.

• Experience in direct-to-consumer (DTC), e-commerce, or performance marketing agencies.

• Integrations with Shopify, Hyros, Google Ads, and Meta Marketing API.

• Expertise in custom funnel tracking, UTM management, and event-based analytics.

• Familiar with GA4, Triple Whale, or Funnelish.

• Knowledge of AI automation, anomaly detection, and custom business intelligence tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuing education.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies.