Senior Field Marketing Manager, Events

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Stord's North America events calendar, which includes trade shows, sponsored events, hosted dinners, roundtables, Stord Summits, and partner activations.

• Identify and prioritize event opportunities with high return on investment across North American markets and sectors.

• Oversee all aspects of event logistics, including vendor management, booth design, staffing, post-event follow-up, and attribution.

• Create and expand strategies for owned events, executive dinners, and brand experiences.

• Collaborate with the EMEA Field Marketing Manager to share insights and align on global event strategy.

• Develop and implement regional demand-generation campaigns utilizing paid, organic, email, and partner channels.

• Localize and activate global campaigns in key markets and sectors within North America.

• Manage regional attribution and reporting, communicating performance metrics to Sales and Marketing leadership.

• Optimize the field marketing strategy using data analytics and pipeline indicators.

• Establish co-marketing initiatives with key partners, ensuring alignment with commercial partnership objectives.

• Act as the primary marketing liaison for the North America Sales team.

• Create pre- and post-event enablement and follow-up processes in coordination with the Customer Marketing Manager.

• Provide regional market insights, competitive intelligence, and customer feedback to the Marketing and Product teams.

• Assist Sales by providing region-specific content, collateral, and campaign materials.

⛳️ Requirements

• 7–10 years of experience in field or regional marketing within a fast-paced B2B SaaS or tech-enabled services setting.

• Demonstrated success in owning and scaling a North America field marketing program, including both owned and sponsored events that generated measurable pipeline.

• At least 4 years of experience in a field or regional marketing position in North America.

• Extensive expertise in event marketing, encompassing trade shows, hosted experiences, executive dinners, and partner activations.

• Solid understanding of demand generation principles and experience managing pipeline goals with a regional Sales team.

• A data-driven mindset towards measurement, reporting, and investment choices.

• Exceptional project management abilities across various programs and markets.

• Strong communication and collaboration skills, with the ability to influence without direct authority.

• High level of ownership mentality and the capability to drive execution from start to finish.

• Experience in creating event and field programs that significantly contribute to pipeline growth in a B2B context.

• Experience collaborating closely with a quota-carrying Sales team and managing shared pipeline objectives.

• Familiarity with HubSpot or Marketo, Salesforce, and contemporary event management platforms.

• Bonus: previous experience in ecommerce SaaS, logistics, fulfillment, or technology related to commerce.

• Must be authorized to work in the U.S.

🏝️ Benefits

• Equal opportunity employer.

• Diversity-valuing workplace.

• Employment authorization verification through E-Verify.