Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive field marketing strategies for NAMER, in alignment with sales objectives, territorial aims, and growth prospects.

• Design client-oriented campaigns, regional initiatives, and events that foster lead generation, accelerate pipeline development, and promote revenue enhancement.

• Collaborate with Sales, Client Success, Product Marketing, Digital Marketing, Sales Enablement, and external agencies to produce synchronized programs and resources.

• Leverage account-based marketing, customer segmentation, and lifecycle insights to bolster retention, cross-selling, upselling, and business expansion.

• Facilitate audience acquisition, targeting strategies, communications, speaker arrangements, event management, and post-event follow-up for regional and third-party gatherings.

• Develop programs that enable sellers to engage with executives across business, finance, operations, and technology sectors.

• Monitor and report on key performance indicators including leads, SALs, pipeline developments, lead velocity, engagement metrics, and program ROI.

• Collect feedback from clients and sales teams to continually refine programs, messaging, and operational processes.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, encompassing field marketing, demand generation, or leadership in campaign management.

• Proven track record of collaborating with enterprise sales teams to stimulate account growth, retention, and expansion.

• Demonstrated capability to formulate revenue-generating field marketing strategies, campaigns, events, and content.

• Exceptional project management, analytical, and measurement skills, with the ability to enhance performance through data-driven insights.

• In-depth knowledge of the customer lifecycle, buyer journey, and principles of account-based marketing.

• Outstanding communication, collaboration, and persuasion skills, particularly with senior sales leadership and account executives.

• Familiarity with CRM and marketing automation tools, preferably Salesforce and Marketo.

• Capacity to juggle multiple priorities in a fast-paced, dynamic work environment.

• Highly organized, meticulous, and committed to execution excellence.

🏝️ Benefits

• Medical, Dental, and Vision insurance

• Disability insurance

• Paid Parental Leave

• 401(k) program

• Generous Paid time off (PTO)