Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the implementation of key field marketing initiatives, which include a range of sponsored conferences, proprietary events (such as executive dinners, roundtables, and workshops), and partner collaborations.

• Oversee major conference programs from start to finish (e.g., RSA, Identiverse, Gartner IAM, etc.), managing timelines, vendor coordination, booth and experience design, staffing strategies, and on-site execution.

• Develop and refine the event playbook (pre, during, and post), which encompasses planning templates, checklists, run-of-show documents, and post-event evaluations.

• Enhance post-event conversion by coordinating lead distribution, follow-up sequences, meeting arrangements, and next steps in collaboration with Demand Generation, Sales Development Representatives (SDRs), and Sales teams.

• Implement partner field initiatives, collaborating with strategic partners to host co-marketing events that generate new demand and support an active sales pipeline.

• Work collaboratively across functions to deliver the complete event stack, which includes briefs, landing pages, messaging, assets, and nurture strategies in conjunction with Product Marketing Management (PMM), Web, and Design teams, as well as engaging with Demand, Customer Experience (CX), and Sales to activate both customers and prospects.

• Monitor outcomes and establish learning loops, reporting on key performance indicators (KPIs) such as pipeline created and influenced, meetings conducted, conversion rates, and return on investment (ROI), while continuously enhancing performance each quarter.

⛳️ Requirements

• 6–10 years of experience in B2B field marketing and events within rapidly growing SaaS companies, preferably in cybersecurity, identity, or related technical sectors.

• A proven history of generating measurable pipeline results through events and field marketing initiatives.

• Extensive experience executing various event types, including large-scale conferences and smaller executive programs.

• Strong skills in cross-functional collaboration and sales partnership, with the capability to manage timelines, synchronize stakeholders, and deliver consistently.

• Proficiency in project and vendor management, maintaining high standards for on-site execution and the attendee experience.

• Ability to navigate ambiguity and make practical compromises to deliver quality work within deadlines.

• Clear and straightforward communicator capable of managing stakeholders and ensuring team alignment on priorities and subsequent actions.

• Nice to have:

• Familiarity with Account-Based Marketing (ABM) strategies and attribution tools (such as SFDC, HubSpot, Dreamdata, or similar).

• Experience managing partner co-marketing initiatives.

• Background in developing repeatable follow-up and measurement processes.

🏝️ Benefits

• Remote-first culture – Work from anywhere within ±4 hours of Pacific Time.

• Medical, dental & vision insurance – 100% of premiums covered for employees, 60% for dependents. HSA and FSA options available with employer contributions. International benefits align with local standards.

• Mental health support – Access to mental health resources and assistance.

• Monthly wellness stipend – A monthly allowance for gym memberships, fitness applications, and other activities that help you recharge.

• Life & disability insurance – Life insurance, short-term disability, and long-term disability coverage options available.

• Flexible PTO – Flexible time off with a minimum annual requirement, recognizing that rest is essential for achieving your best work.

• Parental leave – Up to 16 weeks of paid parental leave for expecting parents.

• $1,000 annual learning stipend – An annual budget for courses, books, conferences, and certifications.

• Company & team offsites – Opportunities for company and team bonding trips throughout the year, fully funded by Lumos.

• 401(k) with matching – Employer matching on 401(k) contributions to assist you in saving for the future.