Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the field marketing strategy and its execution for a specific AMER region throughout the U.S.

• Transform strategy into a regional field marketing plan that fosters growth in both Commercial and Enterprise sectors.

• Create and oversee trade shows, vendor-led executive initiatives, account-targeted events, hospitality gatherings, and partner-supported sponsorships.

• Develop programs tailored for both executive and practitioner audiences based on segment, persona, and market dynamics.

• Test innovative event concepts and determine which should be refined, repeated, scaled, or discontinued.

• Cultivate relationships with SDRs, AEs, sales leaders, vendors, and partners.

• Manage comprehensive execution, encompassing planning, promotion, logistics, follow-up, and post-event optimization.

• Assess meetings, engagement, pipeline contributions, and the overall effectiveness of programs.

• Offer leadership insights regarding investment, testing, and performance in the regional field.

⛳️ Requirements

• Over 7 years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.

• Proven track record of leading both in-person and virtual programs that stimulate pipeline and revenue growth.

• Experience in crafting programs for executive and practitioner audiences.

• Exceptional relationship-building capabilities across sales, marketing, vendors, and external partners.

• Strong judgment regarding program mix, audience strategy, time management, and budget allocation.

• Creative thinker with robust execution skills, follow-through, and measurable outcomes.

• Ability to thrive in a fast-paced environment with shifting processes.

• Willingness and capability to travel within the assigned region.

• Outstanding communication, organizational, and project management abilities.

• Experience in B2B SaaS, cybersecurity, compliance, or related technology is preferred.

• Willingness to travel 25–35% for Drata and partner events, conferences, team offsites, and other in-person engagements.

🏝️ Benefits

• Stock equity, generally provided in the form of Restricted Stock Units (RSUs).

• Up to 100% employer-covered medical, dental, and vision premiums for employees and their dependents.

• Extensive wellness benefits.

• Healthcare concierge services.

• 401(k) plan.

• Company-funded life and disability insurance.

• Tax-advantaged spending accounts.

• Discounted voluntary offerings.

• Paid parental leave after six months of employment.

• Kindbody fertility and family-building benefits.

• Dedicated leave specialists.

• Annual stipends for both professional and personal development.

• Internal learning opportunities.

• Flexible vacation policy.

• Paid holidays.