Senior Enterprise Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the enterprise go-to-market (GTM) strategy for Base financial markets, encompassing positioning, messaging, segmentation, and launch strategy for institutional use cases such as trading, lending, and tokenization.

• Develop a sustainable enterprise proof engine that includes written case studies, sales enablement materials, solution briefs, and flagship video content tailored to key customer profiles.

• Spearhead cross-functional product launches by collaborating with Product, Business Development, Customer Development, Developer Relations, Communications, Legal, and Compliance teams, effectively translating complex and regulated capabilities into compelling narratives for business customers.

• Conduct competitive and market intelligence research for enterprise-level cryptocurrency, ensuring that the perspective of enterprise clients is integrated into the product development roadmap.

• Establish and track critical metrics such as pipeline influence, partner amplification, launch performance, and user adoption, and continuously optimize strategies based on these metrics.

• Design the operational framework for Base's enterprise marketing team and provide mentorship to junior Product Marketing Managers as the team expands.

⛳️ Requirements

• A minimum of 6 years of experience in product marketing or GTM roles, showcasing significant B2B/enterprise achievements, preferably within the crypto and/or financial markets.

• Proven experience in managing end-to-end GTM processes and launches for technical financial products, demonstrating measurable adoption or revenue outcomes.

• Comprehensive understanding of on-chain trading, lending, and tokenization, with a proven ability to collaborate with Product and Engineering teams on roadmap decisions.

• Demonstrated cross-functional leadership in 0-to-1 environments, with examples of transitioning from strategic planning to hands-on execution.

• Experience in marketing to financial institutions within regulated environments (e.g., MiCA, AML/CFT) or in building and scaling sales enablement processes for a business development-led approach.

• Responsible utilization of generative AI, ensuring human oversight to produce business-ready outcomes and drive measurable enhancements in workflow efficiency, cost, and quality.

🏝️ Benefits

• Total compensation may also encompass equity and eligibility for bonuses.

• Comprehensive medical, dental, and vision coverage, along with a 401(k) plan.