Senior Engagement Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement marketing strategies to engage learners with Pathstream.

• Develop behavioral campaigns utilizing platform analytics.

• Align lifecycle strategies with the business goals of clients.

• Collaborate with the Customer Success team to design and implement awareness campaigns.

• Work alongside Product and Engineering teams for effective data tracking.

• Evaluate performance metrics to enhance lifecycle strategies.

• Collaborate closely with the Content and Design teams to ensure messaging consistency.

• Build scalable systems to foster learner engagement.

⛳️ Requirements

• Strong expertise in engagement marketing and lifecycle strategies.

• Experience in B2B2C marketing environments.

• Proficient in data-driven marketing and analytics.

• Exceptional communication skills and creative problem-solving abilities.

• Familiarity with tools such as Hex, Amplitude, and FullStory.

• Ability to work collaboratively with cross-functional teams.

• Understanding of behavioral marketing and campaign optimization.

🏝️ Benefits

• 100% employer-sponsored medical, dental, and vision insurance for you, with 50% coverage for your partner/spouse and dependents.

• Flexible spending account (health).

• Employee Assistance Program (offering support for mental health, financial health, legal assistance, and more).

• Complimentary access to wellbeing applications like Ginger and Headspace.

• Flexible paid time off along with 13 paid holidays.

• Generous paid parental leave policy.

• Short and long-term disability insurance fully covered by the company.

• Annual budget for professional development.

• Company-issued laptop.

• Remote-first work culture.

• Life insurance fully funded by the company.

• Optional supplemental life insurance available.

• 401(k) plan.

• Discounted pet insurance.