Senior E-commerce Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Review and offer strategic insights on performance creatives generated by four external UGC and YouTube advertising agencies.

• Assess creative concepts, hooks, scripts, offers, messaging, and execution prior to campaign launches.

• Ensure that creative outputs align with brand positioning, customer insights, and performance objectives.

• Identify creative trends, successful angles, and opportunities for iteration based on advertising performance.

• Conduct review and quality control of email campaigns, encompassing strategy, copy, design, offers, segmentation, flows, and customer journey.

• Track email performance and suggest enhancements based on engagement, conversion, and revenue metrics.

• Supervise Meta advertising efficiency alongside the in-house Meta Ads Specialist.

• Analyze campaign outcomes, recognize trends, guide testing priorities, and advance hands-on campaign management.

• Monitor performance metrics through Triple Whale and various analytics platforms.

• Transform data into insights, priorities, and actionable recommendations.

• Connect creative, email, website, and paid media performance to pinpoint growth opportunities.

• Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies.

• Oversee the CRO agency project and ensure testing roadmaps and deliverables remain on schedule.

• Collaborate with Google Ads, SEO, affiliate marketing, and graphic design partners.

• Provide briefs, feedback, priorities, and follow-up actions.

• Ensure effective collaboration among agencies and alignment with the broader marketing strategy.

• Escalate performance concerns and recommend adjustments when agency output does not meet expectations.

• Project manage an organic social media team of three members.

• Track assignments, deadlines, and content delivery.

• Take ownership of daily coordination and execution of marketing initiatives.

• Develop systems for tracking priorities, deliverables, performance, and accountability.

• Conduct efficient meetings and maintain robust asynchronous communication.

• Reduce the operational workload of the Marketing Director by approximately four to five hours daily.

• Evolve into broader strategic ownership as the business expands.

⛳️ Requirements

• Extensive experience in managing marketing for established e-commerce brands or e-commerce agencies.

• Experience with legitimate product-based e-commerce businesses; backgrounds limited to dropshipping will not be considered.

• Advanced knowledge of performance creative strategy, particularly for Meta, UGC, and YouTube advertising.

• Advanced experience in reviewing or managing email marketing campaigns and automated flows.

• Strong comprehension of Meta Ads strategy, campaign performance, and creative testing methodologies.

• Experience overseeing multiple external agencies or specialized marketing partners concurrently.

• Strong analytical abilities and the capability to convert performance data into actionable recommendations.

• Excellent project management, organizational skills, and follow-through capabilities.

• Strong written and verbal communication skills.

• Ability to confidently challenge subpar work, provide constructive feedback, and hold partners accountable.

• Availability for meaningful overlap with Eastern Time working hours.

• Experience working with e-commerce brands that spend over $100,000 monthly on advertising.

• Familiarity with Triple Whale or similar e-commerce attribution and analytics platforms.

• Understanding of CRO testing and conversion optimization processes.

• Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media strategies.

• Experience utilizing AI tools such as Claude.

• Familiarity with MCP connectors, custom AI workflows, or marketing automation systems.

• Previous experience supporting a Marketing Director, Head of Growth, or senior marketing executive.

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours