eCommerce GTM Specialist

This is a fully remote position, open to applicants in Oregon.

📋 Description

• Lead the execution of seasonal, campaign, and promotional launches on the HOKA North America ecommerce platform.

• Ensure the timely and precise delivery of digital assets.

• Oversee site content management and collaborate with cross-functional teams to enhance the customer experience.

• Take ownership of imagery management and submit requirements for launches.

• Coordinate and monitor imagery projects and deliveries in collaboration with production teams.

• Develop wireframes for site content to facilitate launches and promotions.

• Organize imagery for seasonal launches, ensuring assets are accurate, approved, and readily available.

• Manage and allocate merchandising content blocks across key Product Listing Pages (PLPs).

• Create and oversee Stylitics to enhance product presentation and availability.

• Aid in comprehensive site content planning from strategy and briefing through to execution and launch.

• Track and communicate site flip progress, while opening and managing development tickets.

• Conduct User Acceptance Testing (UAT) for site flips, launches, and promotional campaigns in collaboration with development teams.

• Summarize and analyze campaign performance utilizing FullStory and other reporting tools.

• Convert insights into actionable recommendations for cross-functional stakeholders.

• Identify and suggest Google Analytics tagging requirements for custom site builds and enhancements.

• Maintain analytics dashboards to monitor ecommerce performance.

• Perform weekly audits of the Shop the Site feature to evaluate the customer journey, content accuracy, and site functionality.

• Benchmark global ecommerce experiences and assist in market and competitor research.

⛳️ Requirements

• Bachelor's degree in a relevant field is preferred but not mandatory.

• 1+ years of experience in ecommerce or a related field.

• Experience with Cloudinary, Salsify or similar Product Information Management tools, FullStory, and Edited is preferred.

• Required knowledge of web design, site functionality, digital marketing, and branded product environments.

• Awareness of trends in ecommerce and omnichannel retail.

• Intermediate knowledge of project management systems.

• Excellent interpersonal communication and cross-functional collaboration skills.

• Proficient in estimating and reporting with a focus on accuracy and detail.

• Familiarity with footwear and apparel styles and materials.

• Strong analytical problem-solving skills, with the ability to foresee issues and provide recommendations.

• A mindset geared towards process optimization to enhance workflows for efficiency and scalability.

• A consumer-first approach with a passion for digital commerce, brand storytelling, and delivering exceptional consumer experiences.

• Exhibit qualities such as Authenticity, Championing Diversity, Effective Teamwork, Strategic Thinking, Cultivating Innovation, Delivering Results, and Building Connections.

🏝️ Benefits

• Competitive Pay and Bonuses

• Financial Planning and Wellbeing

• Time Away from Work

• Additional Perks, Discounts, and Extras

• Generous Discounts

• Community-Based Programs

• Extensive Opportunities and Support for Personal and Professional Development

• Comprehensive Health and Wellness Programs and Offerings