Senior Director, Tier 1, Tier 2 CSP Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the solution-level positioning and messaging strategy for Calix products aimed at Tier 1 and Tier 2 service providers.

• Create distinct solution narratives that connect Calix capabilities with the priorities of Tier 1 and 2, encompassing scale, operational efficiency, service velocity, platform alignment, and long-term ROI.

• Act as the principal solution marketing leader for significant account pursuits, which include strategic account initiatives, C-suite briefings, analyst interactions, and major RFPs.

• Maintain consistency, quality, and strategic alignment of solution messaging across various teams, regions, and customer interactions.

• Oversee engagement with the entire Tier 1 decision-maker ecosystem, including Network Engineering, Architecture, Operations, Product, IT/OSS/BSS, Security, Procurement, Finance, and Executive Leadership.

• Develop persona frameworks and value propositions that demonstrate how technical depth translates into business and executive outcomes.

• Review, guide, and enhance executive-level and technical solution materials created by the team.

• Lead the team in designing and implementing account-based and field marketing initiatives that effectively engage Tier 1 and Tier 2 decision makers.

• Collaborate with Sales, Strategic Accounts, Sales Engineering, and Marketing to ensure solution messaging aligns with account strategies and pipeline priorities.

• Serve as an escalation point and strategic advisor for crucial Tier 1 customer interactions.

• Exhibit profound technical credibility while ensuring that messaging remains focused on outcomes and business relevance.

• Guide the team in accurately reflecting the real-world Tier 1 evaluation, procurement, and deployment processes within solution narratives.

• Manage Tier 1 and 2 solution marketing contributions to new product and solution introductions.

• Ensure that structured market feedback from Tier 1 and 2 engagements informs product strategy, roadmap decisions, and investment priorities.

• Mentor and develop solution marketers, enhancing their technical fluency, storytelling abilities, and executive engagement skills.

⛳️ Requirements

• Over 10 years of experience in Marketing leadership roles, including Solutions Marketing, Product Marketing, Technical Marketing, Field Marketing, Service Provider Product Management, or a similar field.

• Direct experience in selling to, marketing to, or working within larger service providers, or a significant vendor catering to larger providers.

• Strong technical knowledge of broadband technologies, including access, Wi-Fi, cloud platforms, and managed services, with the capability to effectively communicate with both technical and business audiences.

• Familiarity with disaggregated broadband architectures, open ecosystems (with a focus on experience with prpl), and managed services business models.

• Proven understanding of the buying processes for Tier 1 and Tier 2, including how solutions are evaluated, selected, integrated, and deployed.

• Demonstrated knowledge of Tier 1 and Tier 2 tools and systems, and awareness of potential integration points.

• Proven track record of collaborating closely with Sales teams to support complex, high-value opportunities.

• Outstanding written, verbal, and presentation skills, including experience engaging with executive-level audiences.

🏝️ Benefits

• This role may be eligible for a bonus as part of the total compensation package.

• For more information regarding our benefits, click here.