Senior Director, Supply & Partner Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish and oversee the Supply Marketing / B2B Marketing strategy throughout the entire professional lifecycle — focusing on how Thumbtack attracts the right professionals in suitable markets, activates and onboards them for initial success, and maintains their engagement and retention over the long haul.

• Act as the advocate for professionals within Thumbtack — cultivating a thorough understanding of professional needs, how they assess ROI on the platform, and identifying gaps in their experiences, while integrating this insight into product and commercial strategies.

• Develop and manage B2B marketing initiatives that promote professional development: targeted acquisition, onboarding and education, community and loyalty programs, events, sales enablement, and marketing materials.

• Direct Partner Marketing as a strategic component, enhancing the portfolio of external collaborations — including platform integrations, distribution partnerships, channel initiatives, and co-marketing efforts — to expand Thumbtack's influence on both sides of the marketplace.

• Collaborate closely with product, commercial, and supply leadership to ensure that Supply Marketing / B2B Marketing and Partner Marketing are aligned with the key business priorities and accountable for shared supply growth objectives.

• Create measurement frameworks linked to professional supply outcomes — such as acquisition rates, activation, and retention — and effectively communicate results and trade-offs to senior leadership.

• Cultivate your team, establish clear accountability, and promote an environment where skilled marketers can excel.

⛳️ Requirements

• Over 10 years of experience in leading comprehensive Supply Marketing / B2B Marketing for a supply-side audience, business customers, or professionals within a marketplace or platform setting — with a proven history of creating activation and retention programs that significantly impact business results beyond just acquisition.

• A successful track record in developing activation and retention initiatives that extend beyond mere acquisition, evaluated against business outcomes instead of marketing metrics.

• Experience in B2B marketing, encompassing programs such as ABM, sales enablement, and events, with the capability to distill complex platform economics into clear value propositions for an audience focused on ROI.

• Background in establishing or managing external partnerships — including integrations, distribution relationships, channel initiatives, or co-marketing efforts — and a proven ability to transition partner relationships from transactional to strategic.

• Strong cross-functional instincts: you build trust by being specific about priorities, transparent about your needs, and accountable for outcomes, with the ability to influence senior leaders without direct authority.

• Willingness to build from the ground up — as the Supply Marketing / B2B Marketing function is new, and the strategy is still under development, you should find this energizing.

• A dedication to defining success in business terms, nurturing your team, and fostering an environment where talented individuals can thrive.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote working options.

• Professional development opportunities and career advancement.

• A supportive and inclusive work environment.