Senior Director, Sales Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the vision, multi-year roadmap, and operational model for G2's global sales enablement function, aligning closely with the company's revenue objectives and GTM strategy.

• Lead a high-performing enablement team while promoting a culture of continuous improvement, learning, and accountability.

• Act as a strategic advisor and thought partner to senior sales leadership on all aspects related to seller productivity, readiness, and ramp-up.

• Manage the enablement budget, headcount planning, and vendor relationships in collaboration with Finance and HR.

• Design and iteratively enhance scalable onboarding programs that significantly reduce time-to-productivity for new sales hires across all roles, levels, and segments.

• Create and maintain a comprehensive continuous learning curriculum that includes sales methodologies, product knowledge, competitive positioning, objection handling, and skills development.

• Develop and expand manager enablement programs that empower frontline sales managers to coach effectively, foster rep development, and enhance team performance.

• Oversee the design and execution of major enablement events, including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs.

• Manage G2's sales content strategy to ensure that sellers have timely access to accurate, high-quality, buyer-journey-mapped content, such as pitch decks, battle cards, talk tracks, case studies, and ROI tools.

• Assess, implement, and promote the adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) throughout the global sales organization.

• Establish and uphold a content governance model to ensure that all seller-facing assets remain current, on-message, and easily accessible.

• Collaborate with Revenue Operations to synchronize enablement programs with CRM workflows, pipeline data standards, and forecasting processes.

• Define and manage the enablement analytics framework; utilize leading and lagging indicators—such as ramp time, win rates, deal velocity, content utilization, and training completion—to assess program impact and ROI.

• Regularly present enablement insights, program outcomes, and strategic recommendations to executive leadership.

• Work closely with Product Marketing to convert messaging, competitive intelligence, and new product launches into field-ready assets and training programs.

• Collaborate with Marketing on demand generation alignment, ICP/persona development, and campaign-to-close enablement.

• Cultivate strong relationships with sales leaders to ensure that programs are customized, embraced, and continuously refined based on field feedback.

⛳️ Requirements

• 10+ years of progressive experience in sales enablement, sales strategy, revenue operations, or sales.

• 4+ years of experience in leading and developing a team.

• Proven success in designing, building, and scaling enablement programs within a B2B SaaS or technology environment.

• In-depth knowledge of modern sales methodologies and sales process design.

• Demonstrated ability to influence C-suite and senior sales leadership as a credible strategic advisor.

• Strong orientation towards data and analytics with a proven ability to measure, report, and enhance enablement program ROI.

• Hands-on experience with enterprise sales enablement platforms.

• Outstanding communication, facilitation, and executive presentation skills.

• Experience in managing complex, cross-functional initiatives across Sales, Marketing, and Product.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave policy.

• Unlimited paid time off (PTO).