Senior Director, Product Marketing – RCM

This is a fully remote position, open to applicants in Alabama, +19 more states.

📋 Description

• Develop the positioning and messaging for the RCM portfolio.

• Establish and oversee the content development process.

• Create systems for sales enablement and proof.

• Offer product marketing assistance for demand generation and account-based marketing (ABM).

• Propel portfolio growth and craft messaging for customer expansion.

• Direct insights into the market, customers, competitors, and performance.

⛳️ Requirements

• Over 8 years of experience in B2B product marketing, solution marketing, healthcare marketing, content marketing, sales enablement, or go-to-market strategies.

• Proven track record in developing positioning, messaging, value propositions, buyer personas, launch plans, sales tools, campaign content, proof points, and competitive intelligence.

• Experience in crafting content and enabling sales for long-cycle, multi-stakeholder enterprise sales processes.

• Background in supporting demand generation through message strategy, content creation, campaign briefs, buyer insights, proof points, and sales follow-up materials.

• Strong collaboration experience with Sales, Demand Generation, RevOps, Product, Customer Success, and executive stakeholders.

• Familiarity with revenue cycle management, healthcare technology, healthcare services, SaaS, tech-enabled services, or complex enterprise healthcare sales.

• Experience targeting health system buyers, including roles in revenue cycle, finance, CFO, managed care, patient access, patient financial services, denials, underpayments, or healthcare operations leadership.

🏝️ Benefits

• Medical, dental, vision, and life insurance.

• Short-term disability coverage.

• Long-term disability coverage.

• Paid holidays.

• 401k retirement plan.

• Generous paid time off (PTO) policy.