Senior Director, Product Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• You will take charge of how Teramind is marketed, packaged, and sold.

• Develop messaging that spans four interconnected categories (IRM, DLP, AI Governance, employee monitoring).

• Equip the sales team with the necessary tools to succeed.

• Convert a rapidly evolving product roadmap into compelling narratives that resonate in the market.

• Oversee our creative production function by managing an AI-focused content creator.

• Create systems that enable a streamlined team to produce work at the level of one three times its size.

• Own and consistently test the core positioning across IRM, DLP, AI Governance, and employee monitoring.

• Develop persona and buyer-journey frameworks, and validate them against actual closed-won and closed-lost data.

• Manage the sales enablement toolkit: onboarding presentations, demo scripts, objection-handling guides, and pricing/packaging narratives.

• Create and update competitive battlecards (including Forcepoint, Microsoft Purview, ActivTrak, and others).

• Collaborate with Product to translate the roadmap into go-to-market narratives, launch strategies, and sales-facing materials.

• Conduct and analyze win/loss and churn interviews to refine messaging and inform the roadmap.

⛳️ Requirements

• 8+ years of experience in product marketing, with a minimum of 3 years in B2B cybersecurity or a related enterprise SaaS field.

• Established expertise in ownership of positioning within a multi-category or category-creation context.

• Proven success in developing sales enablement resources that are effectively utilized by sales teams.

• Proficient in competitive intelligence—capable of transforming win/loss data into sharper messaging rather than just reports.

• Experience in managing creative or content talent, with a genuine interest in AI-driven production workflows.

• Strong writing abilities; this will be assessed directly.

• Experience in analyst relations (e.g., Gartner, Forrester).

🏝️ Benefits

• A collaborative and forward-thinking team that values experience and invests in talent development.

• Competitive salary.

• Unlimited paid time off.

• Comprehensive health benefits.

• 401(k) plan with company matching.

• Opportunities for career growth and professional development.

• Company-issued laptop, your choice of Mac or PC.