Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a cohesive marketing strategy that aligns with Legalist’s business goals and growth objectives.

• Collaborate with leadership to identify opportunities for enhancing our market presence and strengthening our brand.

• Convert business priorities into quantifiable marketing initiatives across brand, content, communications, and digital platforms.

• Set our marketing priorities and assess the effectiveness of our initiatives.

• Take ownership of Legalist’s brand in all external marketing materials and communications.

• Maintain consistent messaging and visual identity in client-facing presentations and digital assets.

• Manage relationships with designers, PR partners, and other external stakeholders.

• Pursue opportunities to enhance our brand visibility through PR, media engagements, and thought leadership.

• Oversee Legalist’s content strategy, which includes newsletters, our website, thought leadership, and other marketing channels.

• Collaborate closely with our internal subject matter experts to simplify complex legal and financial topics into engaging content.

• Manage pitch decks, presentations, one-pagers, newsletters, and case studies that aid business development efforts.

• Ensure our website remains active and representative of the Legalist brand.

• Work alongside our designers and external website vendors to improve the website experience.

• Establish KPIs and consistently assess marketing performance.

• Utilize data to uncover opportunities and enhance our marketing efficiency.

• Create reports that provide leadership with clear insights into marketing performance and business impact.

⛳️ Requirements

• 8-15 years of B2B marketing experience, preferably in asset management, financial services, legal, fintech, or other relationship-focused industries.

• Strong preference for experience in content creation and brand marketing within the fintech, legal, or asset management sectors.

• Proven experience managing a marketing function in a growing company or leading marketing in a streamlined environment.

• Robust marketing background, encompassing brand marketing, content, communications, and PR.

• Experience in managing websites, creating marketing materials, pitch decks, presentations, newsletters, and email marketing.

• Proficient in working with data to assess effectiveness and inform future strategies.

• Strong project management abilities with the capacity to juggle multiple priorities in a fast-paced setting.

• Excellent communication skills, with experience collaborating directly with senior leadership.

• A builder mentality with a readiness to take initiative and execute tasks.

🏝️ Benefits

• Flexible work arrangements