Senior Director – Payer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the payer-facing commercial strategy that facilitates extensive and sustainable access to the company’s products and services.

• Formulate the payer value narrative, drive engagement strategies with payers/customers, and collaborate cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to enhance coverage.

• Take ownership of and refine the payer marketing strategy in alignment with the overall brand strategy, access objectives, and corporate priorities.

• Oversee the creation of the payer value proposition and supporting messaging across customer segments for prioritized brands.

• Manage and coach a high-performing payer marketing team; establish clear goals, development plans, and operational rhythms.

• Build strong payer/customer insight generation capabilities, including primary/secondary research, advisory boards, and competitive monitoring.

• Identify critical access barriers and leverage points; convert insights into quantifiable marketing objectives and tactics.

• Lead the creation and governance of payer-facing materials and programs.

⛳️ Requirements

• Doctorate degree and 5 years of experience in payer marketing, market access marketing, or related commercial roles within healthcare, biotech/pharma, or reimbursed digital health.

• OR Master’s degree and 9 years of experience in payer marketing, market access marketing, or related commercial roles within healthcare, biotech/pharma, or reimbursed digital health.

• OR Bachelor’s degree and 11 years of experience in payer marketing, market access marketing, or related commercial roles within healthcare, biotech/pharma, or reimbursed digital health.

• Experience in launching payer-facing deliverables and achieving access milestones from pre-launch to post-launch.

• Familiarity with AMCP dossiers, value frameworks, budget impact tools, and narratives for outcomes-based contracting.

• Strong analytical skills, including fluency with claims/coverage data, patient journey, and contracting/access analytics.

• Proven experience in implementing omnichannel programs for payer audiences.

🏝️ Benefits

• A comprehensive employee benefits package, encompassing a Retirement and Savings Plan with generous contributions from the company.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.