Senior Director of Performance Creative

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the performance creative strategy, testing engine, team dynamics, agency partnerships, and customer journey beyond advertisements across platforms including Meta, TikTok, Google, YouTube, Reddit, and CTV.

• Lead the creative testing roadmap and structured experimentation initiatives focusing on hooks, messaging, personas, products, formats, creators, whitelisting, and offers.

• Foster creative diversification across insights, concepts, hooks, and various personas and formats.

• Convert customer research, reviews, social listening, competitive intelligence, and performance metrics into actionable creative opportunities.

• Draft creative briefs, develop innovative concepts, and manage the creative pipeline effectively.

• Oversee relationships with performance creative agencies, including TubeScience; identify, onboard, and manage external partners.

• Direct personalized landing page content, design enhancements, and persona-driven journeys in collaboration with UX.

• Track creative fatigue and substitute underperforming winners.

• Lead, mentor, and nurture a performance creative team of approximately six individuals.

• Collaborate with the Growth team on testing priorities and channel strategies.

• Work alongside Measurement and Analytics on Northbeam attribution and Haus incrementality evaluations.

• Manage a streamlined production budget with potential ownership of the CTV and YouTube creative budgets.

• Achieve success measured by LTV:CAC, ad-spend distribution, a 20% increase in end-to-end conversion, and cost-per-acquisition efficiency.

⛳️ Requirements

• Over 10 years of experience in performance creative strategy, growth marketing, paid social, creative strategy, or related fields.

• Served as the senior creative leader in a scaled, Meta-first paid acquisition program, showcasing creative that resulted in measurable customer acquisition.

• Background in consumer, cash-pay, direct-to-consumer subscription, or similar heavily paid media environments.

• Located in Central through Pacific time zones.

• Strong foundation in creative strategy, copywriting, or design for direct response marketing.

• Extensive fluency in Meta and direct-response creative, particularly post-Andromeda.

• Proven experience managing significant paid media budgets and executing high-volume creative testing programs.

• Competence in constructing testing systems, frameworks, iterative processes, and learning loops.

• Proficiency in landing page content and design, along with UX collaboration.

• Experience in managing external creative partners; ideally with agency evaluation or transition leadership experience.

• Experience in subscription DTC or a similar high-velocity consumer acquisition business.

• Must be based in the United States during the course of employment.

🏝️ Benefits

• Comprehensive health benefits including medical, dental, vision, life, and disability coverage.

• Competitive salary (DOE) plus equity options.

• 401k retirement plan.

• Nine observed holidays.

• Flexible paid time off policy.

• Subsidized ClassPass membership providing access to fitness classes and wellness and beauty experiences.

• Opportunity to work in our stunning office located in Playa Vista.

• Complimentary Thrive Market membership with exclusive employee discounts.

• Coverage for life coaching and therapy sessions through our holistic mental health and well-being platform.

• Annual bonus opportunities.

• Stock options.

• Flexible PTO policy.

• Health and wellness benefits.

• Travel to company summits held in Los Angeles twice a year.