Senior Director of Marketing, Edtech

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and take ownership of the global marketing and brand strategy, primarily aimed at generating qualified leads and transforming them into significant engagement actions, such as trial requests and product adoption.

• Lead and expand a high-performing global marketing team of over 20 specialists across Campaigns, Outreach, Communications, and Events, ensuring accountability for performance and delivery against KPIs.

• Strategize and supervise the implementation of integrated, multi-channel demand generation campaigns, including email, social media, webinars, events, and thought leadership initiatives.

• Propel initiatives that enhance brand recognition and awareness, establishing JoVE as a premier resource for education and scientific research.

• Create and implement audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.

• Set clear KPIs and conversion metrics; track ROI and funnel impact, and consistently optimize programs to enhance lead quality and conversion rates.

⛳️ Requirements

• A Bachelor's degree.

• Over 10 years of marketing experience, with a preference for backgrounds in EdTech, academic publishing, or SaaS.

• More than 7 years of management experience, effectively leading high-performing teams in a global setting.

• Proven ability to proactively develop and implement innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth.

• Strong experience in managing integrated, multi-channel marketing programs across email, social media, events, webinars, content, and thought leadership.

• Proficiency with Hubspot and Salesforce is mandatory.

• Excellent communication skills in English.

• Results-oriented, proactive, and thrives in a fast-paced environment.

🏝️ Benefits

• A competitive compensation package.

• We are fully remote!

• You will have a direct impact on accelerating scientific research and education.

• Opportunity to collaborate with global teams in an environment that fosters innovation and teamwork.

• Our strong culture of internal promotions provides a clear pathway for career advancement with us.