Senior Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish AristaMD's marketing capabilities from the ground up, focusing on growth and usage marketing, account-based marketing, as well as company positioning and thought leadership.

• Take ownership of the campaign calendar and reporting for existing customer marketing initiatives, including newsletters, webinars, nurture sequences, and usage campaigns.

• Collaborate with the marketing operations consultant to create and sustain lifecycle stages, attribution, and segmentation within HubSpot.

• Provide monthly reports on utilization improvements and net-new active provider engagement by account.

• Work alongside clinical and executive leadership and clients to craft keynotes, bylines, and speaking engagements.

• Manage top-of-funnel market education content, including blog series, gated whitepapers, and case studies.

• Develop conference and event strategies, prioritize events and speaking opportunities, and oversee event requests, budgets, and participation.

• Build relationships with healthcare trade press and facilitate press release and byline placements.

• Complete and automate AristaMD's account-based marketing framework, including ICP scoring and data/enrichment partnerships.

• Lead outbound execution with business development through targeted messaging and sequencing.

• Create repeatable campaign playbooks.

• Maintain and enhance the messaging hierarchy across web, sales, and content.

• Manage the collateral library and oversee the marketing material request process.

• Ensure consistency in messaging, terminology, and design across all channels and assets.

• Design operational processes for a growing marketing function.

• Propose a marketing organizational structure and hiring plan, then build and lead the team as headcount is authorized.

• Collaborate with Revenue Operations, Sales, and Client Experience on shared data and definitions.

⛳️ Requirements

• Over 7 years of experience in B2B marketing.

• Proven hands-on expertise in at least one or two areas such as growth marketing, account-based marketing, or content and thought leadership.

• Solid understanding of other marketing disciplines to effectively direct individuals or partners.

• Direct, hands-on experience with HubSpot or a similar marketing automation platform.

• Capability to independently establish lifecycle stages, nurture sequences, attribution, and segmentation.

• Proven track record of developing a marketing function or program from the ground up without an existing team or established playbook.

• Excellent written and verbal communication skills.

• Comfortable presenting to executive, clinical, and cross-functional audiences.

• Data-driven mindset, with the ability to interpret program and pipeline data to derive actionable insights.

• Highly organized with exceptional project management abilities.

• Skilled in managing multiple priorities in a remote work environment.

• Hands-on experience in creating account-based marketing programs and growth campaigns from strategy through to execution.

• Proficiency in HubSpot or comparable platforms, including lifecycle stages, attribution, segmentation, and campaign creations.

• Ability to translate clinical and customer outcomes into market-facing narratives, content, and earned media.

• Experience managing complex, multi-workstream programs with minimal supervision.

• Ability to establish trust with Growth, Revenue Operations, Sales, Client Experience, and clinical leadership.

• Adaptability and a builder's mindset in a fast-paced, high-growth setting.

• Self-directed and aligned with the mission.

🏝️ Benefits

• Remote work arrangement.

• Support from design consultants.

• Marketing operations/HubSpot consultant assistance from day one.

• Opportunity to build and lead a marketing team as the function expands.