Senior Director, North America Field Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the Americas field marketing strategy, ensuring alignment with Extreme’s revenue objectives, regional sales priorities, and focus on specific vertical markets.

• Convert corporate go-to-market strategies into region-specific field plans tailored for Canada, the US, and Latin America.

• Collaborate strategically with Sales and Channel leadership to synchronize plans on investment timings and locations for optimal returns.

• Spearhead the innovative application of AI in field marketing, encompassing:

• - AI-driven development of consistent, brand-aligned bill-of-materials for regional and vertical campaigns

• - Predictive prioritization of accounts and territories

• - Analysis of event and program performance

• - AI-enhanced personalization for executive and account-based marketing experiences

• - Automated follow-up processes post-events

• Utilize AI insights to enhance budget distribution, program diversity, and regional investments instantaneously.

• Encourage a test-and-learn mindset, leveraging AI to reduce feedback loops and improve ROI continuously.

• Manage the planning and execution of impactful field programs, including:

• - Industry and partner MDF events

• - Executive dinners and C-suite engagements

• - Roadshows, regional activations, and customer forums

• - Account-based targeted demand strategies (1:1, 1:few)

• Ensure tightly coordinated programs with digital demand, account-based marketing, business development representatives, corporate campaigns, and partner marketing efforts.

• Promote consistent messaging, positioning, and value communication in collaboration with Product Marketing.

• Oversee the results of the Americas field marketing initiatives, including:

• - Weekly reports on marketing-sourced and influenced pipeline

• - Revenue impact and deal acceleration

• - Program-level ROI and cost-effectiveness

• Assess and assist teams in comprehending success metrics for every field investment to enhance decision-making.

• Employ AI and advanced analytics to uncover insights, trends, and opportunities for optimizing ROI.

• Lead, mentor, and expand a team of regional field marketing leaders and managers.

• Cultivate a teamwork-oriented, high-performance culture aimed at achieving outcomes, emphasizing accountability, innovation, and collaboration.

• Influence cross-functional stakeholders effectively, avoiding reliance on cumbersome processes or hierarchies.

⛳️ Requirements

• Over 10 years of experience in B2B field, regional, or integrated marketing, including senior leadership positions within a SaaS or enterprise technology setting.

• Proven track record of generating a pipeline and revenue impact exceeding $1B in a B2B SaaS technology firm.

• Experience in supporting both direct sales and channel-driven go-to-market strategies.

• Deep understanding of enterprise buying cycles, multi-stakeholder negotiations, and executive-level audiences.

• Demonstrated capability in applying AI in marketing—going beyond mere experimentation—to enhance targeting, execution efficiency, personalization, and ROI.

• Strong analytical skills with the ability to correlate marketing activities with pipeline, revenue, and customer lifetime value.

• Proficiency with CRM, marketing automation, ABM platforms, and analytics tools; comfortable collaborating closely with Marketing Operations and Revenue Operations teams.

• Excellent executive-level communication and stakeholder management abilities.

• Capable of effectively navigating a fast-paced, matrixed, global organization.

• Hands-on leadership approach with a tendency towards action, experimentation, and continual improvement.

🏝️ Benefits

• Medical, dental, and vision insurance

• Flexible work schedules and remote work possibilities where the role allows

• Paid time off, including open time off in eligible markets and statutory leave across all markets

• Paid holidays in accordance with local practices

• Retirement savings options, including 401(k) matching in the United States

• Employee Stock Purchase Program, where applicable

• Adoption assistance and fertility treatment support, where applicable

• Flexible spending accounts, where applicable

• Employee assistance program

• Tuition reimbursement, where applicable

• Life and disability insurance