Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee relationships with external agencies in the realms of digital marketing, web development, and creative services.

• Take charge of campaign execution, including the development of briefs and ensuring the quality of agency deliverables.

• Enhance digital demand generation and bolster brand visibility.

• Manage comprehensive event logistics for conferences and trade shows, covering booth setup, materials, promotional items, on-site coordination, and lead capture processes.

• Oversee pre-show and post-show operations, including lead processing and directing leads to sales teams.

• Collaborate closely with Inside Sales to develop distributor materials and resources for sales enablement.

• Provide the channel with essential tools, messaging, and resources for effective selling.

• Assist Inside Sales with campaigns and content that convert leads into qualified opportunities.

• Monitor, assess, and report on marketing ROI across various campaigns, events, and channels.

• Create reports that connect marketing activities to pipeline growth and revenue generation.

• Implement product and brand messaging into campaigns, materials, and launch execution in collaboration with Product Management.

• Ensure all marketing outputs comply with established brand standards and regulatory requirements as set by Product Management.

• Convert approved messaging into audience-targeted materials and demand-generation programs.

• Work together with Operations and R&D on shared workflows and support for launches.

• Maintain alignment of priorities across various functions.

⛳️ Requirements

• A minimum of 5 years of experience in marketing, preferably within the life sciences or biotech sectors (experience with flow cytometry, reagents, or reference standards is a significant advantage).

• Proven track record of successful execution across events, agency collaborations, and campaign management.

• Experience in collaborating on technical and scientific messaging tailored for specialized audiences.

• Background in managing agencies and external suppliers.

• Strong attention to maintaining brand consistency and compliance within a regulated and technical landscape.

• A data-driven mindset for evaluating marketing effectiveness.

• Preference for speed and execution over perfection; able to thrive in ambiguous situations and work autonomously.

• Comfortable working independently in a remote and distributed team setting.

• Willingness to travel for trade shows, conferences, and occasional team meetings.

🏝️ Benefits

• Comprehensive health insurance.

• Flexible working arrangements.

• Opportunities for professional development.

• Paid time off.