Senior Director, Media Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and direct upper- and mid-funnel media strategies, ensuring that investments enhance long-term brand equity while supporting acquisition and performance objectives.

• Oversee significant multi-million-dollar media budgets across a variety of channels including video, CTV, OOH, social media, influencer marketing, audio/podcasts, sponsorships, and partnerships.

• Develop a precise media investment framework that aligns awareness and consideration KPIs with overarching growth goals.

• Act as the executive thought partner for Growth, Brand, and Creative leadership, demonstrating how media contributes to both brand health and customer acquisition.

• Foster innovation in placements, partnerships, and sponsorships that set the brand apart and enhance consumer engagement.

• Assess and secure unconventional media opportunities (cultural moments, retail media, brand collaborations) to broaden reach and impact.

• Integrate AI-driven tools and emerging media platforms into planning and testing to remain at the forefront of industry trends.

• Collaborate with Data & Analytics to convert MMM, MTA, and incrementality studies into upper-funnel strategies.

• Utilize Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, monitor unaided/aided awareness, and discover growth whitespace.

• Employ research and measurement to continuously enhance targeting, frequency, and channel allocation.

• Ensure that awareness, consideration, and brand favorability KPIs are consistently tracked and linked to business outcomes.

• Establish feedback mechanisms and performance recaps, making sure insights from brand and performance media are disseminated across Growth, Brand, and Creative teams to shape future strategy, messaging, and investment choices.

• Collaborate with Creative to optimize messaging and storytelling for media channels, informed by performance insights.

• Team up with Performance Marketing to align brand media with lower-funnel efficiency, creating a comprehensive growth engine.

• Serve as a liaison among Growth, Brand, and Analytics, ensuring stakeholders are aligned on investment decisions and impacts.

• Lead and mentor a team of Media Managers and Analysts, fostering expertise in both brand and performance media.

• Cultivate a culture of innovation, rigor, and test-and-learn practices.

• Enhance team capabilities to function effectively at the intersection of creative storytelling, analytical precision, and media innovation.

⛳️ Requirements

• 12+ years of experience in media strategy, brand marketing, or growth marketing, with a demonstrated history of managing substantial media budgets.

• Prior experience in an eCommerce/DTC company is essential.

• Profound knowledge in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer marketing, partnerships).

• Familiarity with brand research tools (Ipsos, Numerator, Muck Rack, Circana, and Hootsuite) and the ability to translate insights into actionable strategies.

• Strong grasp of MMM, MTA, incrementality testing, and the capability to connect insights to upper-funnel investment choices.

• Proven ability to create innovative placements, sponsorships, or partnerships that enhance awareness and brand favorability.

• Outstanding storytelling and communication skills; ability to influence executives and cross-functional partners.

• Experience in leading and developing high-performing teams across media strategy and analytics.

• Established track record of integrating brand media with performance marketing to achieve measurable business outcomes.

• Exceptional proficiency in Microsoft Excel, with the ability to work with and analyze large data sets efficiently, accurately, and swiftly.

• Experience with various analytics and measurement (MMM and MTA) tools.

• Strong quantitative and analytical skills, with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL).

• Proven collaboration and communication skills across functions.

🏝️ Benefits

• Fully remote work experience.

• Comprehensive medical, dental, and vision package, including an FSA program.

• 401K with employer match.

• Quarterly Bonus Program.

• Flexible PTO.

• Two company-wide wellness breaks every day.

• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub.

• Monthly wellness stipend.

• Monthly internet stipend.

• Monthly cell phone stipend.

• Annual learning & development stipend.

• Free meditation app membership (Headspace).

• Free Nutrafol subscription.

• Discounts and benefits for pet insurance.