Senior Director – Marketing & Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the dedicated senior CMX representative in all segment leadership meetings, strategic sessions, and business planning forums — embodying not only marketing but the entire Communications, Marketing & Customer Experience function.

• Cultivate and maintain an in-depth, up-to-date understanding of each segment’s business strategy, competitive landscape, growth objectives, operational hurdles, and member or customer dynamics — far exceeding what is necessary for briefing a campaign.

• Attend to segment challenges with a comprehensive view of the full CMX capability set — identifying the roles marketing, communications, customer experience, brand, and insights play, and framing integrated solutions rather than isolated responses.

• Convert segment business requirements into clear, actionable briefs for CMX subject matter experts — supplying the strategic context, business justification, and high-level guidance that enables each SME to excel without needing to be involved in every segment discussion.

• Activate and coordinate the appropriate CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department operates as a cohesive unit rather than a collection of disparate capabilities.

• Keep a real-time understanding of priorities, capacity, and ongoing projects across CMX disciplines, ensuring that segment commitments are made with a complete awareness of what the department can deliver and the timeline involved.

• Assume accountability for CMX’s commitments to each segment — monitoring deliverables, managing expectations, escalating risks, and ensuring the department consistently fulfills its promises.

• Foster and maintain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns its place at the table through the value it creates, rather than its organizational status.

• Proactively introduce CMX insights, intelligence, and capabilities to segments ahead of requests — identifying opportunities where communications strategy, customer experience enhancements, brand investments, or deeper audience insights could expedite a segment’s objectives, and advocate for those investments.

• Provide updates to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department consistently aligns resources and capabilities with business demands.

⛳️ Requirements

• Over 10 years of relevant work experience in progressive marketing and communications positions.

• More than 5 years of direct supervisory/management experience.

• A related Bachelor's degree in Marketing, Business, Communications, or a similar field is required.

• Experience in a senior leadership role functioning across multiple disciplines within a complex, matrixed organization.

• Experience managing acquisition marketing across various business segments simultaneously, including Medicare, Medicaid, and/or commercial employer lines of business.

• Proven ability to act as a senior, integrated representative of a multi-disciplinary function to business segment or client leadership — translating business needs into cross-functional solutions and coordinating specialists for execution.

• Extensive expertise in integrated acquisition marketing strategy — encompassing campaign planning, audience segmentation, channel mix, budgeting, and performance management across individual, employer, and/or government health markets.

• A broad foundational knowledge of communications, customer experience, brand, and marketing insights disciplines — adequate to ask pertinent questions, accurately frame issues, and provide significant direction to SMEs in each area.

• Demonstrated experience in overseeing creative and communications development, with a strong focus on brand, message quality, and compliance requirements within a regulated industry.

• Proven operational excellence in managing complex, multi-channel campaign workflows, including direct mail, email, digital, and agent-facing materials.

• Established ability to cultivate trusted, peer-level relationships with business leaders and operate credibly in senior business forums — conversing in terms of strategy, growth, and competitive dynamics, rather than solely marketing.

• Strong proficiency in marketing analytics and performance reporting, with the capability to translate data into strategic insights and hold teams accountable for measurable outcomes.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and global travel health insurance.

• Income protection benefits including life insurance, short- and long-term disability programs.

• Leave programs to accommodate personal circumstances.

• Retirement Savings Plan with employer matching.

• Paid time off, volunteer time off, 10 holidays, and 2 well-being days.

• Additional voluntary benefits available.

• An extensive wellness program.