Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the comprehensive inbound marketing and demand generation strategy in alignment with the company's growth objectives.

• Create a consistent pipeline of marketing-qualified leads through paid advertising, digital initiatives, content projects, and other acquisition methods.

• Oversee the strategy, execution, and optimization of paid media initiatives across platforms such as Google Ads, LinkedIn Ads, and other pertinent channels.

• Design, construct, and continuously enhance the complete marketing funnel, which includes landing pages, lead capture, nurturing, and conversion optimization.

• Assess campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contributions to maximize marketing ROI.

• Identify, assess, and manage external agencies, freelancers, and specialized marketing partners as necessary.

• Collaborate closely with Sales and executive leadership to ensure marketing initiatives are aligned with revenue targets, continually enhancing lead quality.

• Establish marketing KPIs, dashboards, and reporting systems that offer clear insights into campaign performance and business impact.

• Experiment with new acquisition strategies, messaging, channels, and technologies to perpetually enhance marketing effectiveness.

• Suggest marketing technology, automation tools, and processes that increase scalability and operational efficiency.

⛳️ Requirements

• Over 7 years of experience in B2B growth marketing, demand generation, or digital acquisition.

• Proven track record in building and scaling an inbound demand generation engine from the ground up—not merely inheriting or optimizing an existing marketing function.

• Experience managing paid media budgets and optimizing campaigns based on business results.

• Demonstrated ability to generate a qualified sales pipeline through digital marketing efforts.

• Experience in constructing and optimizing complete marketing funnels, from acquisition to conversion.

• Strong knowledge of technical SEO, on-page optimization, keyword strategy, and content planning, with a proven history of driving measurable organic growth.

• Robust analytical skills with experience in measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI.

• Experience in selecting and managing marketing agencies, consultants, freelancers, and external vendors.

• Strong familiarity with marketing automation platforms, CRM systems, and analytics tools.

• Exceptional communication and cross-functional collaboration abilities.

• A self-starter with an entrepreneurial mindset who thrives in dynamic, high-growth settings.

🏝️ Benefits

• Competitive Base Salary

• Generous PTO policy - Take the time you need to rest, recharge, or travel the world

• 401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4%

• Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered.

• Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at