Director, Marketing, Part D STARS

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the marketing and communications strategy for members, tailored to assigned programs.

• Identify and specify the member data and insights required to guide campaign strategies.

• Create all communications directed at members and support campaign efforts across various formats and channels.

• Design and manage comprehensive multi-channel initiatives, including direct mail, email, SMS, IVR, and digital platforms.

• Establish success metrics prior to execution and evaluate the performance of marketing campaigns across different channels and target audiences.

• Cultivate and sustain strong collaborative relationships with teams including Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership.

⛳️ Requirements

• A minimum of 7 years of experience in marketing or communications within a healthcare setting, covering areas such as Medicare Advantage, Medicaid, managed care, pharmacy benefits, or chronic disease management.

• Proven capability to interpret program or business strategies, convert research and behavioral insights into actionable tactics, and independently create a comprehensive member marketing and communications plan.

• Experience in developing and managing integrated multi-channel campaigns across direct mail, email, SMS, IVR, and digital media.

• Exceptional writing skills with the ability to produce clear and engaging communications in plain language for diverse formats and audiences.

• Knowledge of Stars measures and an understanding of how pharmacy, CAHPS, and clinical metrics interact to enhance overall plan performance.

🏝️ Benefits

• Equal Employment Opportunity and Affirmative Action.

• Reasonable accommodations provided for individuals with disabilities.

• Opportunities for personal development.

• Opportunities to positively impact the lives of seniors.