Senior Director, Marketing – Defense

This is a fully remote position, open to applicants in Texas, +1 more state.

📋 Description

• Develop and implement a detailed marketing strategy that aligns with the company's growth objectives and product roadmap.

• Lead, mentor, and expand a high-performing marketing team across various disciplines.

• Collaborate with executive leadership to establish brand positioning and market differentiation.

• Set KPIs and performance metrics to evaluate marketing effectiveness and return on investment (ROI).

• Oversee the marketing technology stack (CRM, automation tools, analytics platforms) to enhance efficiency and scalability.

• Manage budget planning, forecasting, and allocation of resources.

• Implement processes to enhance campaign execution, lead management, and reporting accuracy.

• Ensure data integrity and alignment with sales operations.

• Design and execute multi-channel marketing campaigns aimed at driving pipeline and revenue growth.

• Work closely with sales to guarantee lead quality, conversion rates, and pipeline acceleration.

• Optimize digital marketing initiatives including paid media, SEO/SEM, content marketing, and account-based marketing (ABM) strategies.

• Utilize data insights to continually enhance campaign performance.

• Define and articulate distinct messaging and value propositions.

• Lead competitive intelligence initiatives to inform positioning, pricing, and go-to-market strategies.

• Collaborate with product and sales teams to align messaging with customer needs and market trends.

• Create tools, content, and training programs to support the sales organization.

• Ensure uniform messaging and positioning across all customer interactions.

• Assist in product launches with enablement materials, playbooks, and internal communications.

• Develop and direct a global event strategy, including trade shows, customer events, and industry conferences.

• Drive event ROI through pipeline generation and customer engagement.

• Partner with sales to enhance the impact of field marketing and regional engagement.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related field (MBA preferred).

• Over 10 years of progressive marketing experience, with a minimum of 5 years in a leadership position.

• Experience in B2B SaaS, especially in supply chain, logistics, or enterprise software.

• Experience in government contracting is strongly preferred.

• Proven ability to drive demand generation and revenue growth.

• Strong understanding of marketing operations, analytics, and marketing technology.

• Experience leading integrated campaigns across both digital and offline channels.

• Exceptional leadership, communication, and stakeholder management skills.

• Ability to operate strategically while ensuring execution excellence in a fast-paced environment.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Flexible Time Off policy.

• Corporate Fitness Program.

• A variety of voluntary benefits including Legal Plans, Accident and Hospital Indemnity, Pet Insurance, and much more.