Senior Director – Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and implement PortPro’s comprehensive marketing strategy encompassing product marketing, demand generation, content creation, branding, and field/event marketing.

• Oversee product marketing efforts including positioning, messaging, product launches, sales enablement, competitive analysis, and customer storytelling for a groundbreaking product.

• Initiate demand generation campaigns (including paid, SEO, lifecycle, ABM, partner, and event-driven) that yield qualified leads and demonstrable revenue growth.

• Collaborate closely with Sales to establish a robust feedback loop regarding Ideal Customer Profile (ICP), message-market alignment, conversion rates, and pipeline speed.

• Simplify a technical, AI-enhanced platform into engaging, straightforward narratives for drayage operators, such as owners, dispatchers, and operations leaders, who prefer clarity over jargon.

• Develop, manage, and report on a marketing budget with precision, being well-versed in Customer Acquisition Cost (CAC), payback periods, pipeline coverage, and source-of-pipeline metrics.

• Recruit and mentor a small, high-impact team over time while initially being hands-on in operations.

• Act as the representative for PortPro at industry events, webinars, and customer discussions, serving as the brand's voice, not just the strategist behind the scenes.

⛳️ Requirements

• Demonstrated career progression, not merely a senior title.

• Resourceful and actively involved.

• Extensive marketing experience throughout.

• Strong expertise in product marketing.

• Proficient in demand generation operations.

• Industry knowledge is a significant advantage.

• Exceptional writing and storytelling abilities.

• Data-driven yet commercially aware.

• Proficient in AI technologies.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote options.

• Comprehensive health and wellness benefits.

• Engaging company culture focused on innovation and teamwork.