Senior Director, Market Strategy – Development

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement global go-to-market strategies that align with PSG’s commercial goals and growth ambitions.

• Oversee commercialization planning for new capabilities, strategic projects, and key growth sectors.

• Create integrated market activation strategies to enhance customer awareness, engagement, and adoption.

• Align marketing investments and campaign strategies with commercial goals to optimize pipeline development.

• Collaborate with Business Development and Commercial Leadership to pinpoint priority customer segments, buying centers, and growth prospects.

• Design and execute integrated demand generation initiatives that produce a qualified commercial pipeline.

• Lead multi-channel marketing campaigns that support strategic account growth, customer acquisition, and market penetration.

• Work closely with Digital Marketing to enhance campaign effectiveness, lead generation, marketing automation, and customer interaction.

• Create value propositions, customer messaging, commercial tools, sales enablement resources, and content for customers.

• Formulate and implement thought leadership strategies and lead participation in industry conferences, executive forums, customer events, and trade associations.

• Foster partnerships across Marketing, Commercial, Business Development, Operations, Technical teams, and Business Units.

• Advocate for Thermo Fisher’s Practical Process Improvement (PPI) Business System.

• Lead, mentor, and cultivate a high-performing global Market Development team.

• Establish KPIs for pipeline, lead conversion, campaign ROI, customer engagement, market penetration, strategic account support, and brand visibility.

• Present business performance and strategic insights to PSG Executive Leadership.

• Assist with the Annual Operating Plan, Strategic Operating Reviews, and long-term commercial planning.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, or a comparable field is required.

• Over 15 years of progressive leadership experience in the pharmaceutical, biotechnology, or life sciences sectors.

• At least 10 years of experience in a leadership role within a CDMO is required.

• Proven track record in leading global go-to-market, market development, strategic marketing, or commercial marketing teams.

• Demonstrated ability to create and implement integrated marketing strategies that enhance pipeline growth and commercial performance.

• In-depth knowledge of pharmaceutical development and manufacturing, including clinical development, commercial production, regulatory standards, and CDMO business models.

• Experience collaborating with Business Development and Commercial teams to drive growth in complex global markets.

• Proven success in leading cross-functional projects within a highly matrixed organization.

• Strong skills in executive communication, organizational influence, and stakeholder management.

• Preferred expertise in sterile injectables, oral solid dose, biologics, cell and gene therapies, clinical trial services, analytical services, and comprehensive drug development solutions.

• Experience in leading digital demand generation, marketing automation, CRM strategy, and commercial analytics initiatives.

• Familiarity with Salesforce, marketing automation tools, and digital marketing technologies.

• Ability to create strategic clarity and align teams around commercial objectives.

• Capability to drive customer-centric growth through effective go-to-market execution.

• Proficient at influencing without direct authority in a global matrix environment.

• Skilled in developing high-performing teams through coaching, empowerment, and accountability.

• Committed to promoting continuous improvement through the PPI Business System.

• Capable of delivering measurable business results with speed, discipline, and operational excellence.

🏝️ Benefits

• Participation in an annual incentive plan bonus program.

• A variety of employee benefits.

• Opportunities for career growth and development.

• An innovative and forward-thinking corporate culture.

• Reasonable accommodations for individuals with disabilities.