Senior Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the entire lifecycle marketing process, which includes acquisition nurturing, conversion, activation, engagement, retention, and winback.

• Oversee the strategy for the acquisition lifecycle, focusing on lead capture, prospect nurturing, and conversion pathways.

• Develop and enhance journeys for welcome, education, browse abandonment, cart abandonment, and lead re-engagement.

• Collaborate with Performance Marketing and Growth teams on lead generation strategies.

• Take responsibility for conversion metrics across email, SMS, and push notification channels.

• Lead the strategies for onboarding, engagement, cross-selling, churn prevention, and winback, ensuring accountability for retention, lifetime value (LTV), and reactivation.

• Create a data-informed winback program along with interventions aimed at preventing behavioral churn.

• Direct the cross-sell and expansion strategy across Seed's range of products.

• Guide the strategy and execution of email, SMS, and push notifications, including journey architecture, cadence, targeting, and creative direction.

• Broaden accessible audiences while maintaining trust and deliverability standards.

• Ensure that lifecycle touchpoints are aligned with Seed's science-driven, premium brand image.

• Develop and manage experimentation initiatives using holdouts and incrementality testing.

• Convert behavioral segmentation into tailored journeys and messaging in collaboration with Data and Product teams.

• Establish and report a comprehensive lifecycle measurement framework across the funnel.

• Represent the lifecycle aspect in commercial planning for product launches, promotions, pricing adjustments, and subscription mechanics.

• Collaborate with Digital Product teams on subscription management, upsell opportunities, personalization, and in-app/on-site lifecycle experiences.

• Build a high-performing lifecycle team along with an effective operating rhythm.

• Achieve enhancements in retention and reactivation curves, acquisition conversion, winback revenue, reliable LTV measurement, and foster a more autonomous team.

⛳️ Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing.

• Significant experience in subscription or direct-to-consumer (DTC) businesses at scale.

• Proven track record in managing both acquisition and retention lifecycle strategies.

• Experience in developing lifecycle programs from foundational principles.

• Proficient in cohort analysis, retention modeling, and incrementality techniques.

• Capability to optimize for business results rather than just engagement metrics.

• Familiarity with lifecycle tools such as Iterable, Braze, Klaviyo, or similar platforms.

• Understanding of data architecture that allows effective collaboration with engineering and data teams.

• High standards in lifecycle marketing quality and brand representation.

• Demonstrated urgency and proactive decision-making when addressing, reframing, or discontinuing underperforming initiatives.

• Ability to formulate, defend, and revise hypotheses grounded in evidence.

• Clear and structured communication skills with executive stakeholders and teams.

• Bonus: experience in health, wellness, or premium consumer brands.

• Bonus: familiarity with Shopify and subscription platforms.

• Bonus: exposure to personalization or machine learning-driven targeting systems.

• This position is based in the United States.

🏝️ Benefits

• Equity options commensurate with seniority and strategic impact.

• A variety of medical, dental, and vision plans with generous employer contributions.

• Access to top-tier virtual healthcare.

• Complimentary Aaptiv membership for fitness and mental wellness.

• Health Savings Account (HSA) with employer contributions.

• Discounts on Fullscript supplements.

• 12 complimentary therapy sessions per year for employees and eligible dependents.

• Access to coaching, meditation, and 24/7 support via Spring Health digital tools and care navigation.

• 401(k) plan through Betterment with 100% matching on the first 3% and 50% on the next 2% of contributions, fully vested from day one.

• 18 weeks of fully paid parental leave with flexible phased-return options.

• Four weeks of paid transition time at 80% capacity or four days per week.

• 15 vacation days.

• 7 sick/safe days.

• 2 personal days.

• 10 Recharge Days (Summer + Winter).

• 15 paid company holidays each year.

• A remote-first culture that emphasizes autonomy and clarity.

• One-time stipend of $750 for remote work setup.

• Quarterly wellness and workplace stipends of $450 via JOON.

• Pet insurance available.

• Life and disability insurance coverage.

• Opportunities for learning and development.