Senior Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the Growth Marketing Strategy.

• Create and implement a global growth marketing strategy that aligns with the company's growth objectives.

• Develop annual and quarterly plans aimed at increasing pipeline, bookings, and revenue.

• Establish scalable demand generation programs targeting enterprise, commercial, and strategic account segments.

• Formulate a balanced investment approach across demand generation, account-based marketing (ABM), partnerships, field marketing, web, and digital channels.

• Own the goals related to marketing-sourced and marketing-influenced pipeline.

• Predict pipeline performance and report outcomes to executive leadership.

• Continuously enhance efficiency metrics such as customer acquisition cost (CAC), pipeline velocity, opportunity creation, and return on investment (ROI).

• Collaborate with Revenue Operations/Marketing Operations to ensure data quality, lead management, scoring, routing, and lifecycle processes are optimized for effective growth.

• Foster a culture of experimentation, testing, and ongoing optimization.

• Develop and expand a sophisticated ABM program specifically targeting large and global enterprises.

• Collaborate with Sales leadership on account selection, engagement strategies, and pipeline acceleration.

• Craft personalized buying experiences for key accounts and their buying committees.

• Align marketing investments with account-level revenue opportunities.

• Oversee integrated campaigns across various channels including paid media, content syndication, events, webinars, search, social media, email, partnerships, and emerging platforms.

• Create comprehensive programs that support awareness, demand capture, pipeline creation, and deal acceleration.

• Utilize AI technologies to enhance targeting, personalization, campaign performance, and productivity.

• Recruit, develop, lead, and retain outstanding marketing talent across growth marketing functions.

• Set clear goals, accountability measures, and performance expectations.

• Promote a culture of collaboration, innovation, customer focus, and operational excellence.

• Serve as a strategic partner in alignment with sales, Revenue Operations/Marketing Operations, customer success, finance, and marketing.

• Partner to define and establish top-tier measurement and attribution frameworks.

• Synchronize pipeline generation initiatives with go-to-market priorities and revenue targets.

• Contribute to shaping market expansion, segmentation, and go-to-market strategies.

⛳️ Requirements

• Over 12 years of experience in B2B SaaS or enterprise software marketing.

• More than 5 years of leadership experience in growth marketing, revenue marketing, or demand/pipeline generation organizations.

• A revenue ownership mindset focused on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.

• Experience in marketing to enterprise and global accounts with complex buying committees through various demand generation and account-based marketing programs.

• Proven track record of driving pipeline and revenue growth in high-growth technology companies.

• Experience in building and scaling teams during rapid growth phases.

• Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.).

• Excellent analytical and financial skills, with the ability to translate data into strategic decisions and business outcomes.

• Experience with attribution, forecasting, funnel management, and revenue analytics.

• Exceptional executive communication and stakeholder management abilities.

• Experience in revenue technology is preferred but not mandatory.

🏝️ Benefits

• Flexible time off.

• 401k plan to assist with future savings.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• A parental leave program that offers options for a paid night nurse and a gradual return to work.

• Benefits for infertility and assisted reproductive services.

• Employee referral bonuses to encourage the recruitment of excellent new team members.

• Office snacks and beverages, along with enjoyable events for celebration.

• Diversity and inclusion initiatives that support employee resource groups such as Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military.