Senior Director, Digital Marketing – Web Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the digital marketing strategy and its implementation across various channels including paid search, paid social, display, retargeting, email, and emerging digital avenues.

• Collaborate with demand generation and campaign teams to facilitate pipeline development and achieve campaign performance objectives.

• Enhance the performance of digital channels, boost conversion rates, and evaluate campaign efficiency across global initiatives.

• Create scalable digital activation strategies that align with regional and global marketing efforts.

• Assist in account-based marketing and targeted engagement initiatives by implementing coordinated digital programs.

• Take charge of corporate website strategy, focusing on user experience, SEO, content organization, personalization, and conversion optimization.

• Propel website improvements aimed at enhancing engagement, lead generation, and overall customer experience.

• Spearhead testing and experimentation efforts, including A/B testing, landing page optimization, and analysis of user journeys.

• Oversee performance marketing initiatives and manage agency partnerships across paid media channels.

• Evaluate campaign and website performance metrics to uncover optimization opportunities and enhance ROI.

• Promote continuous improvement through systematic testing, experimentation, and performance evaluation.

• Lead and cultivate teams within web, digital marketing, and performance marketing disciplines.

• Work collaboratively across marketing, sales, operations, and product marketing teams.

⛳️ Requirements

• Over 15 years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology sectors.

• Demonstrated expertise in steering website strategy, digital campaigns, and performance marketing initiatives.

• Comprehensive knowledge of SEO, paid media, web analytics, conversion optimization, and digital customer journeys.

• Experience with marketing automation, CRM platforms, ABM platforms, or similar technologies.

• Proven track record in managing cross-functional projects and leading high-achieving teams.

• Strong analytical skills with a history of utilizing data and insights for optimization and informed decision-making.

• Exceptional communication, collaboration, and stakeholder management capabilities.

🏝️ Benefits

• Excellent healthcare package for you and your family

• Savings and Investment – 401(k) match

• Unlimited Paid Time Off

• Paid Parental Leave

• Online Legal Services (Rocket Lawyer)

• Financial Planning Services (Origin)

• Discounted Pet Insurance (Embrace Pet Insurance)

• Corporate Benefit Program (Working Advantage). This benefit provides exclusive travel and entertainment offers along with special discounts not available to the general public

• Health and Wellness Reimbursement Program

• Travel Discounts

• Educational Resources - Career & Personal Development Program

• Employee Referral Bonus Program

• We are a merit-based company - offering numerous opportunities to learn, succeed, and advance your career!