Senior Director, Demand Generation

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop strategies and drive quantifiable outcomes in demand generation and revenue marketing

• Oversee the complete pipeline and revenue engine—from initial signal to final deal

• Influence how Paylocity competes and succeeds in a marketplace defined by AI

• Define and manage a multi-million-dollar demand generation budget across multiple channels

• Establish metrics, attribution frameworks, and reporting schedules for revenue results

• Conduct thorough performance analyses across the entire funnel

• Propel AI Search Optimization strategy and enhance brand visibility in AI-centric environments

• Create the digital marketing strategy and execution plan throughout the prospect journey

• Meet monthly targets for lead generation and funnel conversion

• Design full-funnel nurture and acquisition journeys based on real-time behavioral insights

• Direct strategy for data-driven digital campaigns that engage HR and business decision-makers

• Optimize the funnel at all stages to enhance conversion speed and quality

• Influence website conversion strategies tailored for AI-era buyers

• Suggest enhancements to marketing automation and analytics systems

• Deliver executive-level reports on budget utilization and revenue attribution

• Lead, nurture, and motivate a high-performing team of senior marketing leaders

⛳️ Requirements

• 15+ years of progressive senior leadership experience in demand generation within the B2B SaaS sector

• Proven history of owning and managing significant, multi-million-dollar demand generation budgets

• Previous experience leading demand generation through rapid growth and substantial market disruption

• Demonstrated success as a leader of leaders, focused on building and developing high-performing senior marketing teams

• Command of AI Search Optimization, including expertise in Generative Engine Optimization (GEO)

• Comprehensive knowledge of digital marketing, including paid media, SEO, and AI-driven personalization

• Experience in evaluating, adopting, and scaling emerging AI technologies

• Strong business judgment coupled with financial acumen

• People-centric leader with extensive experience in managing and developing senior marketing talent

• Excellent execution skills paired with a growth-oriented, test-and-learn approach

• Strong executive presence with outstanding written and verbal communication abilities

• Previous experience in change management, unifying functional areas, and guiding organizations through transformation

🏝️ Benefits

• Medical, dental, vision, life, disability insurance, and a 401(k) match

• Perks that support you, your family, and your financial well-being

• Opportunities for career development