Senior Director, Consumer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement GoFundMe's consumer marketing strategy to enhance awareness, consideration, trust, engagement, and advocacy.

• Spearhead the transformation of GoFundMe's brand from responding to crises to embodying a brand that fosters helping one another.

• Create audience-focused strategies that strengthen ties with current communities while drawing in new generations of donors, fundraisers, and supporters.

• Convert business priorities into cohesive marketing initiatives that yield measurable results for both the brand and the communities we serve.

• Advocate for GoFundMe's brand positioning, voice, and narrative across all consumer-facing platforms.

• Design marketing programs that broaden perceptions of helping, extending beyond emergencies to encompass everyday acts of generosity.

• Develop campaigns that enhance emotional connections and affirm GoFundMe's leadership in facilitating mutual support.

• Oversee integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer, and experiential channels.

• Recognize cultural moments, community trends, and emerging opportunities that elevate GoFundMe's relevance and visibility.

• Collaborate with Social, Communications, Events, and Partnerships teams to devise programs that ignite conversations and bolster brand affinity.

• Formulate a content strategy that highlights the power of generosity and community.

• Craft compelling narratives that motivate donors and reinforce trust in the platform.

• Establish and track key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth, and advocacy.

⛳️ Requirements

• 12+ years of experience in leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.

• Demonstrated success in building brands that achieve both cultural relevance and business growth.

• Extensive knowledge in brand strategy, integrated marketing, content development, audience engagement, and storytelling.

• Solid understanding of community-driven, purpose-led, and culturally relevant marketing.

• Experience in managing large-scale integrated campaigns across various channels and audiences.

• Proven ability to influence and align senior stakeholders across complex organizations.

• Background in building and nurturing high-performing marketing teams.

• Strong analytical skills and a data-informed approach to decision-making.

• Outstanding communication, storytelling, and executive presence.

🏝️ Benefits

• Competitive pay and comprehensive healthcare benefits

• Financial assistance for hybrid work

• Family planning support

• Generous parental leave

• Flexible time-off policies

• Mental health and wellness resources

• Learning, development, and recognition programs

• Diversity, equity, and inclusion initiatives

• Community engagement through volunteering programs