Senior Director, B2B Media Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Guide enterprise and growth-stage clients in transforming intricate business objectives into quantifiable marketing results.

• Develop comprehensive go-to-market strategies that integrate media, operations, and revenue alignment—ensuring impact from initial engagement to finalized revenue.

• Enhance media mix, audience segmentation, creative alignment, and measurement by leveraging advanced B2B martech, adtech, and datatech.

• Utilize established frameworks (maturity maps, resource models, digital transformation strategies) to create scalable martech, adtech, and datatech solutions.

• Implement strategies that speed up the transition from impression to revenue across revenue teams.

• Guarantee that appropriate audiences receive messaging that drives accounts into the pipeline, ultimately leading to closed-won revenue.

• Partner with channel specialists, client services, and analytics teams while directly engaging with sales and marketing leaders at client organizations.

⛳️ Requirements

• 6–8 years of practical experience in planning, activating, and optimizing multi-channel B2B media campaigns including Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).

• Demonstrated ability to link full-funnel media strategies to measurable outcomes such as pipeline acceleration, sales velocity, and ROI.

• Practitioner-level expertise in:

• - analytics tools: GA4, Adobe Analytics

• - tagging & tracking: Google Tag Manager (GTM) or similar

• - ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and various social ad platforms

• - SEO/content tools: SEMrush, Ahrefs, or similar

• Proficiency in audience segmentation, creative alignment, and measurement planning utilizing ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).

• Strong analytical abilities to interpret performance data, spot opportunities, and implement real-time optimizations.

• Capability to work collaboratively with creative teams to ensure messaging is in sync with buyer journeys, verticals, and personas.

• Extensive working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow development, and reporting.

• Experience in deploying operational solutions within CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.

• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!