Senior Direct Response Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create sales pages, advertorials, and video sales letters (VSLs).

• Convey products in a manner that resonates with the target audience, encouraging them to take action.

• Clearly express the concerns, fears, and requirements of the target audience.

• Collaborate closely with media buying and creative teams.

• Examine reports, generate concepts, and enhance campaigns.

• Offer innovative ideas for paid video advertisements.

• Craft high-converting copy aimed at attracting new customers.

• Complete a copy case study as part of the application process and review it during a personal interview.

⛳️ Requirements

• Proven experience in (direct response) copywriting.

• Strong understanding of marketing principles.

• Proficient in utilizing modern AI tools for audience and competitor analysis.

• Experience with Voice-of-Customer insights.

• Employ AI tools to generate new perspectives and quickly create copy variations.

• Familiarity with AI image generation to visually depict concepts.

• Open-mindedness and a willingness to explore new methodologies.

• Ability to quickly understand concepts and integrate new ideas and insights.

• Native-level proficiency in the German language, both spoken and written.

• Proficient communication skills in English.

🏝️ Benefits

• Opportunities for professional development and access to courses, masterminds, and networking.

• Join an ambitious, rapidly growing team with a clear vision, flat hierarchies, and a culture of openness and honesty.

• Engage in work that positively impacts people's lives and addresses genuine challenges.

• Enjoy a flexible and autonomous work style.

• Choose to work 100% remotely or on-site at the Innsbruck office.

• Benefit from flexible working hours.

• Receive a competitive, performance-based salary.

• Gain opportunities for additional bonuses for outstanding copy performance.