Senior Direct Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, planning, and implementation for Connected TV, Performance Audio (including podcasts, streaming, and radio), Out-of-Home (OOH), and Direct Mail/Gifting campaigns.

• Develop and expand Apollo's audio initiatives, which encompass programmatic audio, podcast sponsorships, and direct collaborations.

• Create and implement incrementality testing programs such as geo holdouts, halo studies, and matched market tests to measure the business impact of each channel.

• Work closely with the Creative team on briefs, concepts, and production to ensure that channel-specific creative is engaging and focused on performance.

• Oversee media buying relationships, vendor partnerships, and agency collaborations across all owned channels.

• Collaborate with Marketing Analytics & Data Science to establish comprehensive measurement frameworks and reporting systems for offline and upper-funnel channels.

• Coordinate cross-functionally with Brand, Sales, and Finance to ensure alignment of channel programs with pipeline objectives and budget considerations.

⛳️ Requirements

• Over 8 years of experience in performance or brand marketing, with direct involvement in offline channels (CTV, audio, OOH, direct mail) at a rapidly growing B2B SaaS organization.

• Extensive knowledge in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.

• Excellent creative collaboration skills, capable of drafting compelling briefs, providing constructive feedback, and working with design and video teams.

• Familiarity with programmatic CTV and audio buying platforms.

• Understanding of direct mail and gifting platforms and their integration into broader demand generation strategies.

• Strong analytical abilities with a performance marketing focus, adept at defining KPIs, developing measurement plans, and presenting results with statistical accuracy.

• Experience in working within Account-Based Marketing (ABM) frameworks and aligning offline initiatives with targeted account lists.

• Proven track record of developing programs from the ground up in a fast-paced, cross-functional setting.

🏝️ Benefits

• Equity

• Company bonus or sales commissions/bonuses

• 401(k) plan

• At least 10 paid holidays per year

• Flexible PTO and parental leave

• Employee assistance program and wellbeing benefits

• Global travel coverage

• Life/AD&D/STD/LTD insurance

• FSA/HSA and medical, dental, and vision benefits