Senior Digital Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• You will serve as the primary client liaison, responsible for conveying your vision for the digital program in its entirety, delivering results, and keeping the client informed about our progress.

• You will receive regular support due to the nature of these clients, but the initiative and execution will be yours.

• The role requires you to lead the work autonomously.

• Collaborate with the digital advertising team to strategically develop and implement large-scale direct response marketing initiatives.

• Schedule and manage email and SMS campaigns aimed at mobilizing supporters, often focusing on small-dollar online fundraising.

• You will primarily write the content, although production assistance will be available in this position.

• Generate fundraising forecasts for your clients and provide regular updates to monitor progress towards goals.

• Oversee email deliverability and ensure adherence to proper list hygiene protocols.

• Assist clients with additional fundraising requirements as needed, which may include managing digital bundling or partner fundraising initiatives.

• Some responsibilities may include managing client stores and websites, which could involve coordinating with external vendors or developers for project management.

• In this position, you are expected to mentor junior staff, guiding them on their tasks related to your accounts and providing training to enhance their skills.

• There may be opportunities for business development, particularly if it pertains to one of your clients.

• Availability to work evenings and weekends when necessary, especially around elections, fundraising deadlines, and significant events for your clients.

• Additional duties as required.

⛳️ Requirements

• You have experience managing large-scale email campaigns and likely have raised several million dollars.

• You possess the ability to plan, write, schedule, execute tests, and handle some production tasks when needed.

• Familiarity with ActionKit and/or NGP is strongly preferred.

• Experience with broadcast or peer-to-peer texting initiatives focusing on fundraising is required.

• Proven track record in leading large-scale direct response advertising programs with significant budgets.

• Your instinct is to capitalize on opportunities to spend at scale.

• Proficiency in paid digital persuasion campaigns is a plus, but basic literacy is acceptable.

• Experience running social media campaigns is advantageous.

• Knowledge of managing integrations between digital and field operations is also a plus.

• Prior experience as a client lead, either as an in-house digital director reporting to superiors on a campaign or within an organization or agency, is essential.

🏝️ Benefits

• 100% employer-paid health, dental, and vision plans

• Supplemental mental health care coverage

• Optional Health FSA and Dependent Care FSA accounts

• Cell phone allowance

• Student loan reimbursement allowance

• Gym reimbursement allowance

• 401K with up to 5% matching

• Minimum of 15 flexible, paid time off days each year, not including holidays

• Open leave policy for illness or childcare needs

• Minimum of 12 weeks paid parental leave